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City Chic is the leading global
                                      plus size fashion destination for
                                      sizes 14+. Comprising a portfolio
                                      of over 100 stores – 87 stores in
                                      Australia, 12 in New Zealand, 2 in
                                      South Africa and 7 in the United
                                      States. City Chic’s growth has
                                      continued internationally into
                                      department stores and the brand
                                      is now stocked in 60 Nordstrom
                                      stores. This has contributed to
                                      City Chic’s exponential growth
                                      online and in the social media
                                      space, with over 100,000 social
                                      media fans and a loyal database of
                                      over 500,000 members.

The City Chic customer is a
confident fashion forward plus
size woman aged 18 – 35 who is
bold, sexy, glam and chic. She is
fun, fashionable and fearless with
a hectic lifestyle and a passion for
fashion. She is not defined by the
way she looks, but by the way she
feels and embraces her curves.

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