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Katies is a highly recognisable
Australian brand with a heritage
spanning nearly 60 years and a
commitment to delivering inspired
and versatile women’s fashion.

Over the past 12 months the
brand has undergone a refresh
– a more refined and consistent
approach to product design,
assortment planning and an
elevated brand look and feel.
This has extended across creative
direction, campaign imagery and
in store execution with an overall
objective of bringing warmth,
emotion and relevance back to the
brand in an aspirational way.

We have also recognised the role
of building our women’s fashion
confidence through simple solutions
that fit their every day. Complete
outfit solutions are executed using
quality fabrics, detailed finishes and
vibrant exclusive prints to deliver fit,
comfort and value for money.

Our store network has remained
steady at 150 stores. Multi-channel
customers have grown to 1.9% of the
active base and our online business
has grown 41% year on year, with
click & collect now representing 33%
of online sales.

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