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        <div id="content-top1">Page 13 - Revista GFI - Diciembre 2016</div>
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    <pre style="white-space:pre-line"><code>Â¿Sabe usted cÃ³mo impacta el riesgo
                   reputacional a una instituciÃ³n financiera?

                                           PÃ©rdidas econÃ³micas debido a la afectaciÃ³n del

                                                        prestigio de la entidad

Â¿QuÃ© es el Riesgo

 Reputacional?                                          Aspectos   Aspectos
                                                        negativos  positivos
El riesgo de reputaciÃ³n o reputacional
hace referencia a la existencia de un
cÃºmulo de percepciones y opiniones que
tienen los stakeholders (clientes,
trabajadores, proveedores, inversionistas
de la comunidad cercana y la sociedad,
etc); sobre una organizaciÃ³n.

Toda acciÃ³n, evento o situaciÃ³n que
podrÃ­a impactar negativa o positivamente
en la reputaciÃ³n de una organizaciÃ³n
implica un riesgo de reputaciÃ³n.

Â¿CÃ³mo impacta al Grupo                                  La metodologÃ­a de procesamiento del riesgo
Financiero Improsa?                                     reputacional estÃ¡ basada en modelos de puntuaciÃ³n
                                                        sobre el cumplimiento de valores estÃ¡ndares
Para el Grupo Financiero Improsa el riesgo de           correspondientes a â€œfactores promotoresâ€ (drivers) del
reputaciÃ³n es la probabilidad de pÃ©rdidas econÃ³micas    riesgo, los cuales incluyen temas como:
debido a la afectaciÃ³n del prestigio de la entidad,
derivadas de eventos adversos que trascienden a         Â» Gobernabilidad
terceros.                                               Â» Cumplimiento
                                                        Â» Solidez Financiera
En el Ã¡mbito interno A lo interno se utiliza una        Â» Capacidad de reacciÃ³n de cuadros
herramienta que permite evaluar cuantitativa y
cualitativamente los factores de riesgo que inciden en      gerenciales antes crisis
la estructuraciÃ³n de la percepciÃ³n de su reputaciÃ³n e
imagen.

Unidad de Riesgo â€“ Mauricio Lobo Aguilar                           13</code></pre>
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