Page 7 - LIT Primer

Course Outline

• Knowing your Turf (Pharma landscape)

• Defining Marketing and the marketing process
• Physicians’ Perceptions of the Marketing Practices of the
Pharmaceutical Industry
• Pricing
• Market Research and the Product Life Cycle
• Eagle Eyes(Understanding the market)

• Understanding the market place and the customer
• Basics of IMS Data interpretation
• Familiarizing yourself with an IMS report
• Growth
• Market Share
• CAGR
• Evolution Index
• Marketing Power House

• Getting Real (Photoshop 101)

• 10 basic things you need to know

• Brand/ Product Ownership
• Pharma Trends
• SWOT and Disruptive Innovation
• Creating a customer driven marketing strategy and mix

• 7Ps of marketing
• Crafting your Brand Plan