Page 7 - CMA PROfiles Spring 2020

NEWS & EVENTS

WOOD DIAMOND AWARDS

NOW ACCEPTING SUBMISSIONS UNTIL
MAY 1

The CMA created the Wood Diamond
Awards in 2010 to provide a means for
CMA members to be recognized by their
peers. After the first awards ceremony was
held at IWF that summer, the program’s
results were clear: The program gave us
an opportunity to promote excellence in
woodworking and cabinetry, and winners
could share these honors as part of their
local marketing efforts. The fee for each
Covenant Millwork's 2019 award winning project.
project is $75.

To review submission requirements and access the entry form, visit www.cabinetmakers.org/wda2020
All judging is done anonymously by CMA members who are not submitting their work for consideration that year.
If you’re interested in being a judge for the 2020 contest, please email Amanda at director@cabinetmakers.org

WEBSITE PROGRAM

FOR MEMBERS

The CMA has partnered with Full Circle Marketing &
Design to provide members with special pricing to
develop and maintain a professional-looking website in a
cost-effective way.

The master template is designed around a typical cabinet
maker’s needs, including showcasing different project
examples, and it can be customized to an individual
member’s needs and requirements by working directly
with Full Circle.

BRANDING & MARKETING
A brand is the image your prospective and current
clients associate with your business. Until a prospective
customer works with you for the first time, your brand
is the only impression they have of you. That’s why it’s
important that you shape and develop your brand to make Learn more at www.cabinetmakers.org/marketing —
sure it communicates the right message and works hard you can download “A Guide to Branding & Marketing” and
for you. Branding and strategic marketing is an invaluable find out more about the website program, including viewing
tool in building your customer experience, attracting new the sample site and CMA member Brian Clancy’s initial
customers, and retaining existing customers. implementation.

CABINET MAKERS ASSOCIATION 5