Page 12 - CMA PROfiles Winter 2015

EDITOR’S NOTE: We’re excited to present a new marketing column to CMA members. Noted marketing expert, Chris Hippler will offer tips
and ideas in every issue on how to build your business, attract new customers, and maintain consistent growth. Enjoy ... and prosper!

Give Your Marketing a Health Checkup

by Chris Hippler, President, Capital Letters Sales Collateral
he beginning of 2015 is a perfect time to assess the past year, de- After a new client meeting – and sometimes before – you want to
velop new goals and refine marketing plans for business growth. provide a “leave behind”, a pamphlet or brochure about your com-
T Here are some tips.
pany that can be reviewed and shared. Start with a simple capabilities
brochure that features great photography of your work, testimonials,
Website case studies, biographies of your team, or a client list.

Your website is the front door of your business. The content should
reflect your knowledge, expertise, and professionalism. Your site Parting Tip
should be up-to-date, easy-to-navigate, and inviting. Feature beautiful
photography of your work and testimonials. Invest in great photography, not just good. You will get tremendous
mileage out of it in all your marketing materials.
Sales Presentation Remember: you don’t get a second chance to make a first impression.

Whether you sell business-to-business or business-to-consumer, the Your marketing reflects you and your business. Make it memorable ...
sales process involves meeting with prospects. A strong presentation like your work.
will demonstrate your capabilities. Develop an engaging PowerPoint
presentation about your services, past work, and client testimonials.

Chris Hippler, President of Capital Letters, offers CMA members discounts on website development, and all marketing materials. If you have
ideas for future columns, contact Chris at (734) 353-9918 or chris@capitallettersmarketing.com. ❖

12 PROFILES • Volume 15 • Issue 1, 2015 • www.cabinetmakers.org