Page 12 - Copy of Entrepreneurship For All
P. 12

ENTREPRENEURIAL IDEAS, CREATIVITY &

                                               INNOVATION




                                         1 . 1 .                 A concept that result in profits if it is


         BUSINESS
        BUSINESS
         BUSINESS
             IDEAS
             IDEAS                                             turned into a tangible product or service
             IDEAS
                                           2 .                        The potential to create something
                                           2 .



     OPPORTUNITIES                                               new that involved changes in knowledge,
     OPPORTUNITIES
     OPPORTUNITIES
                                                                          technology, politics, social

   CREATIVITY
   CREATIVITY
   CREATIVITY
              3 . 3 .                 Creative people are naturally curious, inquisitive, bright, and

                                        highly flexible when thinking. They keenly observe their
                                       environment and have an eye for spotting new trends that
                                                    could spark a business opportunity.





                 4 . 4 .                up to date by applying new processes, introducing new techniques,
                                         A  process by which a product or services is renewed and brought


                                                or establishing successful ideas to create new value.






    INNOVATION
    INNOVATION
    INNOVATION


                                                                    PRIMARY
                                                                    SOURCES


          Sources Of                                                                        Observation
          Sources Of
       Entrepreneurial
       Entrepreneurial
             Ideas
              Ideas
                                                                                             Experiments


                                                                                               Interview
        RELIABLE EXISTING                     SECONDARY
                  DATA                          SOURCES

                                                                                                 Surveys
            REFERENCES

                                               MASS MEDIA AND
                                              ELECTRONIC MEDIA
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