Page 63 - Rugby League World (February 2020)
P. 63

PHOTOGRAPHY: ARCHIVE                                                  TREIZISTE DIARY




              WIDENING THE NET FOR NEWS                             internet has brought a new deal. The French RL
            In French Rugby League, media coverage is               Federation, with professional journalist Hervé
           limited, and the general feeling is that there is a bias   Girette on board, is now communicating daily on
           against the sport. History has many examples of          their website to deliver news direct to the public.
          ‘dirty tricks’ in this regard. But today the situation is   There is also an objective ally, Wikipedia, with its
           much more complex.                                       main and independent rugby contributor, Pierre
            In the press, things haven’t changed a lot.             Chapuis: he has been publishing numerous articles
           L’Indépendant is still the best; not only do they        about Rugby League; Wikipedia doesn’t care about
           give info about the game, but they enhance it. The       the code wars, as long as an article is sourced it is
           main problem is that their area of distribution is       accepted.
           Pyrénées Orientales only. La Dépêche du Midi is a         A sign of a RL getting a certain maturity on the
           brilliant second, yet again they have only a limited     internet at least, is the arrival of a new media source
           distribution; western part of Occitania. Sud Ouest      ‘Le Dico du Sport’ and its RL branch ‘Treize Mondial’.
           gives decent coverage of Aquitaine teams like            I spoke with its manager, the young Bordeaux
           Villeneuve-sur-Lot. Not as strong as the first two       entrepreneur Nicolas Jacquemard. His team does
           titles but Sud Ouest has a very good excuse: they are    aggregate news, but they also create their own
           located in an area which is heavily linked with union.   content; interviews, editorials and articles. They
            Then you have other regional newspapers such            are a young media that wants to overcome ancient
           as Var-Matin ( Toulon), Le Dauphiné (Lyon) and           grudges between union and league. They give
           la Provence ( Avignon-Marseille) to mention a few        balanced news, and so far are the only ones to do so
           of them: they cover matches of their local clubs         in the French language.
           regardless of the division they are playing in. And       Media coverage in France remains an issue,
           then you have two surprises, one good, one bad.          especially when the public television service, unlike
            First the good. Ouest France publish things about       the BBC, refuses to cover French Rugby League
           League even though only Nantes and its network of        unless they are paid to do so.
           rugby schools represent the sport in their catchment      But the growth of the internet has at least given
           area. The bad is Eastern Occitania’s Midi Libre, the     treizistes some fresh air.
           Montpellier conservative based publication, yet
           belonging to the same media group as la Dépêche                AN ENGLISHMAN ABROAD
           and l’Indépendant. The presence of two clubs in           English Rugby League legend Shaun Edwards is
           their base city, the proximity of Aude and Toulouse,     now in France, working as assistant coach for the
           the regional capital no less, doesn’t seem to justify    union team (when he should have been starting to
           any specific coverage from them.                         coach Wigan in Super League).
            I contacted the Deputy Sport Editor of Midi              He was interviewed by Midi Olympique and I was
           Libre to find out why. To sum up the response,           anxious to know if he would refer to Rugby League.
           they acknowledge their decrease in coverage of           Indeed he did, in a long interview on 2nd January,
           Rugby League. They said that they had to change          he gave the reasons why he didn’t join Wigan,
           economic model and close their local offices at          saying he had “the feeling he wouldn’t have had as
                             onne. Therefore they set
           Perpignan and Carcassonne. Therefore they set            much control as he wanted about the staf
                                                                    much control as he wanted about the staff and the
           themselves a limit; if Montpellier had an Elite 1        recruitment”.
                            Montpellier had an Elite 1
                                                                    recruitment”.
                             it as they did in the late
           team they would cover it as they did in the late          H e  w as as k e d  “w h y Rug b y Le ague w as  a
                                                                     He was asked “why Rugby League was always so in
           2000’s. Yet their regional edition (combining also         advance compared to rugby union,” to
                                                                      advance compared to rugby union,” to which his
                             nal edition (combining also
                             pellier) may sporadically
           other cities than Montpellier) may sporadically               response was that “League has alwa
                                                                         response was that “League has always been
                                                                          more concerned about defence and details”.
           cover Catalans Dragons, but not an RL stronghold               more concerned about defence an
                             s, but not an RL stronghold
                            although they cover US
           such as Carcassonne (although they cover US                       The final question r elating t o
                                                                             The final question relating to our sport
           Carcassonne, the union club, playing in the                     was “Why are there more and m
                             n club, playing in the
                                                                           was “Why are there more and more
           second tier. They argued that this was a more                    technicians from Rugby League in union
                                                                            technicians from Rugby League
                             ed that this was a more
           attractive competition to their readers than                      clubs’ staff?” In France, we say that
                             to their readers than
                                                                             clubs’ staff?” In France, we sa
                             nship. They also claim
                                                                             this kind of open question leaves the
           the RL Élite 1 championship. They also claim                      this kind of open question lea
                                                                              size of a boulevard to answer, but the
                            ept maybe a few Audois,
           that their readers, except maybe a few Audois,                     size of a boulevard to answer
                             it.
                                                                              response was a little bit disappointing
           never complain about it.                                           response was a little bit disap
                             Le
                                           ount
            At the national level, League can still count                    and minimalist: “because there are
                                     n still c
                                    a
                               ague c
                                                                             and minimalist: “because the
                                        p
                                       m
                                      y
                                          q
                                         i
                                           ue,
                            o
                                              the
           on this French exception: Midi Olympique, the                    more jobs at union, since there are more
                             n: Midi Ol
                                                                            more jobs at union, since there
                             read that right) magazine
           weekly union (yes, you read that right) magazine                  championships there. Rugby
                                                                             championships there. Rugby League is
                                                                                 limited to Super League and NRL”.
                             to League. And there
           has two pages devoted to League. And there                            limited to Super League
           is occasional coverage from l’Équipe,                                        Someone should tell Shaun
                                                                                        Someone should
                             from l’Équipe,
                                                                                          that there are
           which behaves like a two-faced                                                 that there are even more
                            wo-faced
           Janus; a friendly one when they                                                   championships at
                             hen they
                                                                                             champion
           put the Catalans Dragons on                                                        Football not to
                                                                                              Football
                             ns on
                             on
                                                                                                menti
           the cover when they won                                                              mention Cycling
           the Challenge Cup, but                                                                or Pétanque
                                                                                                 or Pé
                                                                                                 in his new
           also an hostile one when                                                              in hi
                            en
           they published an article  le                                                          hom
                                                                                                  homeland! RLW
           referring to rugby à XIII  I
           as Jeu à XIII.
            Fortunately, the
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