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Comforter-in-Chief




              Lessons in leadership through crisis from ATA chairman Dan Cushman











                                                                                        “I NEED TO BE HERE

                                                                                       BECAUSE THIS THING
                                                                                        IS SO DYNAMIC. IT’S
                                                                                         CHANGING EVERY
                                                                                          SINGLE DAY. IT’S
                                                                                         CHANGING BY THE
                                                                                         HOUR. I’VE NEVER
                                                                                       SEEN ANYTHING LIKE
                                                                                       IT. I’M COPING GREAT
                                                                                      FROM THE STANDPOINT

                                                                                          OF BELIEVING IN
                                                                                         OUR TEAM. I KEEP
                                                                                      EMPHASIZING, ‘THINK,
                                                                                      THINK, THINK, THINK,
                                                                                         THINK.’ THERE’S A
                                                                                        WAY FOR US TO DO
                                                                                       THINGS DIFFERENTLY
                                                                                      THAN WE HAVE IN THE
                                                                                       PAST TO HELP US ALL
                                                 had shut down operations. He walked
                      By Bethany May             the floors of the PAM headquarters in   GET THROUGH THESE
                        Managing Editor          Tontitown, talking to his employees,          THINGS.”
                                                 committing to the men and women he
                 Arkansas Trucking Report met with   had to lay off that they would do every-
              Dan Cushman, president and CEO of   thing they could to make this a short-  friends and contacts with some of the
              PAM Transport, on Monday, March 23.   lived experience.               smartest and most successful trucking
              Less than two weeks prior, Arkansas   “What do we need to do to imme-  executives in the state.
              confirmed its first case of COVID-19.   diately get our brothers and sisters   Every U.S. president has had to
              The Center for Disease Control had   back to work? I’ve got to generate a rev-  confront a tragedy and offer hope and
              issued guidelines for social distancing,   enue, I’ve got to generate more miles,”   wisdom for the way forward even when
              and many offices, including PAM’s,   Cushman explains what he’s been   that path isn’t fully illuminated. For
              were in the early days of transitioning   thinking about over the weekend.  many leaders, they had the responsibil-
              many positions to remote work.        It was that headspace that prompt-  ity of comforting in personal tragedies
                 The Friday before, Cushman had   ed him to reach out to his colleagues   like visiting or calling the families of
              a very bad day at work—his toughest   and friends in the industry for a confer-  fallen soldiers to give condolences and
              day, yet, he said—having to lay off 50   ence call on Saturday. As chairman of   profound gratitude for the sacrifice. For
              employees because the automotive fac-  the board of directors for the Arkansas   some, the crises were paradigm shift-
              tories, some of PAM’s biggest customers,   Trucking Association, Cushman has   ing for entire generations like President

        16                                                                           Issue 2 2020  |  ARKANSAS TRUCKING REPORT
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