Page 19 - FMT_02_Feb 2020_CS6.indd

www.fmtmagazine.in

To achieve those goals, choosing a supplier that values
the same things and follows a strict chain of custody is
key.

At HL Agro, we know how important these initiatives are
and we take great pride in producing our food ingredients
is lately exposing customers to a multitude of options the right way. We procure the NON-GMO sesame seeds
when it comes to buying food. All the newer shopping from the fertile lands and process them in the most
resources are easily connecting consumers with smaller, hygienic manner using least of chemical resources to
independent food manufacturers that are a part of the retain the purity & nutritive value of the seeds. Intelligent,
clean label movement. It is becoming way easier for sustainable sourcing coupled with precise information of
them to order organic, all-natural products from all over the source helps us in addressing the clean label concerns
the country, instead of having to depend on whatever of our worldwide customers. Safe food is integral to HL
their local grocery has on the shelf. Agro’s business. An environment friendly approach is
touted all across the supply chain to keep a vigilant eye
As private label food products now make up a considerable on the hazardous materials & carbon emissions.
portion of all grocery store sales, legacy brands are
starting to see a dip in sales. Major food manufacturers ABOUT H.L. AGRO PRODUCTS:

have started scouting for ways to get involved with this HL Agro Products Pvt. Ltd is the flagbearer of six
shift towards smaller, independent food producers. decades old HL Group of companies headquartered in
Kanpur, India. HL Agro Products Pvt. Ltd. is a HACCP &
THE NEW DISCLOSURE TREND - INGREDIENT ISO22000:2005 certified industrial entity and the noted

TRANSPARENCY & SUSTAINABILITY exporter of sesame seeds, corn starch, liquid glucose &
While clean label refers to a certain type of food, other corn derivatives in India.
ingredient transparency is something that applies to all
foods and beverages. A recent report indicated that the Winner of the “Agri-Company of the Year” at the 2019
majority of shoppers have transparency on their minds News Corp VCCircle awards, HL Agro Products has earned
and that most of them would feel a higher sense of trust special accolades for its contribution to the agricultural
toward food manufacturers that had complete and easy- economy & efforts towards enhancing the market share
to-understand ingredients. The increasing demand for of the oilseeds & corn starch commodities at the national
clean & clear labels have strong ramifications for the and global levels. The processing units at HL Agro are

manufacturers. New product development, product fully automated and well equipped with state-of the art
reformulation, and public understanding and acceptance technology, imported machinery making it truly the 21st
are all impacted. century in its accomplishment. Built on the norms of
Good Manufacturing Practices & HACCP guidelines, the
Keeping product tasty and providing clear nutrition plants are capable of processing 22000 MT sesame seeds
labelling are the key factors infl uencing consumer annually & grinding 300 MT corn daily. HL Agro’s sesame
appeal when it comes to food & beverage production seeds processing unit is an SGS certifi ed entity listed
& reformulations in India. Today’s consumers are with Agricultural and Processed Food Products Export
demanding to know more about the ingredients they Development Authority (APEDA), India Organic, USFDA,
consume, and they want to know exactly what’s in their Kosher, Halal & USDA Organic and Export Promotion
products, how they were sourced and produced, how Council. HL Agro now endeavours to burgeon globally by
they might affect their health, how any animals involved elevating its starch & corn sweeteners portfolio with an
in the process were treated, and more. Consumers are array of, Malto-Dextrin, Dextrose Monohydrate, Sorbitol,
highly influenced by being aware of ingredients used in High-Maltose Corn Syrup amongst others.

the food they consume which is driving the clean label
ingredients market globally.
Media Contacts:
Transparency and clean labels should go hand-in-
hand and will be two priorities food manufacturers Adeeb Siddiqui,
need to strive for going forward if they want to increase Brand Manager,
market share and appeal to these trends that are quickly Email: adeeb.siddiqui@hlagro.com
becoming the norm. Phone No.: +91 7318598021

Food Marketing & Technology 19
od Marketing & Technology
19 February 2020February 2020