Page 7 - Microsoft Word - Royal Rajasthan Foundation Note

Sahapedia Online Treasure Hunt

RRF, in partnership with Sahapedia, designed a 5-day online Treasure Hunt, as a special initiative during
the IPL, to match and mirror the excitement, exuberance and energy of one of the world’s most watched
sporting events, and bring it to the exploration of culture, heritage and history of Rajasthan.

Launched on October 16 , 2020; the treasure hunt had three distinct themes:
th
● History and Heritage (with an alignment with RRF interventions)
● Howzzat (clues aligned to RR matches with opposing teams)
● Halla Bol (clues that are inspired by the Niine campaign of breaking stigma and taboos and the
women profiled have in some way, broken stigmas and challenged beliefs in their journey)

We believe that this has been a wonderful opportunity to showcase Rajasthan’s opulent culture and
heritage on a global stage, leveraging the momentum of cricket and fans in a unique and entertaining
manner in line with the ethos of the tournament and RR.

This innovative, gamified approach is a first of a kind initiative, demonstrating that the Foundation is
continuously exploring methods to reimagine CSR, pioneering new approaches for social impact.

We are excited to inform you that Foundation partnered with the Government of Rajasthan for
amplification of the treasure hunt, whose support has been invaluable throughout the campaign.

As of 20th October 2020, 2218 people played the Treasure Hunt- illustrating the success of this concept.

7