Page 2 - Books of the Month - January 2023

Media Strategies: Managing Content, Platforms

and Relationships

This book presents new and innovative approaches to

media relations, brand journalism and content

management, providing practitioners with the tools to
creatively develop, share and deliver strategic media

assets and ideas that cut through the cluttered digital

environment. The book includes examples from around
the world, from corporate, political, government, not-for-

profit and activist communication and public relations

practice.