Page 2 - Under The Roof Avonside Group staff newsletter - August 2018
P. 2

UNDER THE ROOF



            Building strong client



            relationships








            TONY BURKE

            Group Managing Director



                                                              So how do companies ‘square the circle’

                                                              and build those long term strategic
                                                              relationships?
                                                                    The answer is usually a blend of
                                                              several things underpinned by hard work,
                                                              commitment and transparency. If we take a
                                                              closer look I can highlight some of the
                                                              things that have worked well for Avonside

                                                              Group, but you may have your own ideas
                                                              and solutions in addition.
                                                                    The first thing we believe in is
                                                              honesty. If you enter into a project and
                                                              relationship on the basis of over promising
                                                              against what you can actually deliver, then
                                                              you are setting yourself – and your client
            IT’S THE HOLY GRAIL FOR ANY                       - up to fail. I believe you have to take
            BUSINESS - STRONG MUTUALLY                        responsibility as the ‘expert’ in your
            BENEFICIAL, ONGOING AND                           discipline and tell the client like it is. It may

            PROFITABLE CLIENT RELATIONSHIPS.                  make you unpopular, it may even lose you
            SOUNDS LOVELY DOESN’T IT? BUT IN                  some work but from my perspective, as
            REALITY, LIFE IS NEVER THAT SMOOTH                unpalatable as that is, it’s a price that’s
            AND PREDICTABLE; THE REALITY IS                   worth paying.
            THAT WORKING IN THE CONSTRUCTION                        Failing to be honest will result in you
            ENVIRONMENT CAN BE                                losing something far more important if you
            UNPREDICTABLE, DEMANDING AND                      are seeking long term relationships and

            UNFORGIVING.                                      that is – credibility. This underpins every
            —                                                 meaningful relationship, and once you
                                                              have this you may not be the most popular
                                                                                                         >>>






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