Page 2 - Under The Roof Avonside Group staff newsletter - August 2018
P. 2
UNDER THE ROOF
Building strong client
relationships
TONY BURKE
Group Managing Director
So how do companies ‘square the circle’
and build those long term strategic
relationships?
The answer is usually a blend of
several things underpinned by hard work,
commitment and transparency. If we take a
closer look I can highlight some of the
things that have worked well for Avonside
Group, but you may have your own ideas
and solutions in addition.
The first thing we believe in is
honesty. If you enter into a project and
relationship on the basis of over promising
against what you can actually deliver, then
you are setting yourself – and your client
IT’S THE HOLY GRAIL FOR ANY - up to fail. I believe you have to take
BUSINESS - STRONG MUTUALLY responsibility as the ‘expert’ in your
BENEFICIAL, ONGOING AND discipline and tell the client like it is. It may
PROFITABLE CLIENT RELATIONSHIPS. make you unpopular, it may even lose you
SOUNDS LOVELY DOESN’T IT? BUT IN some work but from my perspective, as
REALITY, LIFE IS NEVER THAT SMOOTH unpalatable as that is, it’s a price that’s
AND PREDICTABLE; THE REALITY IS worth paying.
THAT WORKING IN THE CONSTRUCTION Failing to be honest will result in you
ENVIRONMENT CAN BE losing something far more important if you
UNPREDICTABLE, DEMANDING AND are seeking long term relationships and
UNFORGIVING. that is – credibility. This underpins every
— meaningful relationship, and once you
have this you may not be the most popular
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www.avonsidegroupservices.co.uk

