Page 150 - 2017 PIM Print Buyers Guide

Graphic Communications Terms Glossary

Tonal Compression Uniform Resource Locator (URL)
The reduction of an original’s tonal range to a tonal range achievable though the reproduction The Web address of a company, service, or other information resource.
process. Unit
Tonal Range One inking, plate and impression station on a press. A four-color press has four units.
The difference between the brightest and the darkest tone in a photograph or offset lithographic UNIX
print. The computer environment in which the Internet has been and continues to be developed. It is used
Tone to run powerful workstations and networks where multitasking and multiuser access is essential.
The character of a color, its quality or lightness. UNIX is also the parent operating system of DOS, which, in turn, spawned the Windows operating
Toner systems prevalent on PCs today.
In digital printing, imaging material also called digital inks, used in plateless printing systems such Up
as electrophotography, magnetography, ion or electron deposition, and laser printers. Toner must In printing, two-up, three-up, etc., refers to imposition of material to be printed on a larger size
hold or conduct an electrical charge. In inks, dye used to tone printing inks, especially black. sheet to take advantage of full press capacity.
Toolbar UV Coating
Onscreen bar that displays various icons or formatting choices. Liquid applied to a printed sheet, then bonded and cured with ultraviolet light.
Tooth UV Inks
A characteristic of paper, a slightly rough finish, which permits it to take ink readily. Solventless inks that are cured by UV radiation.
Total Quality Management (TQM) V
A management approach to long-term success through customer satisfaction; TQM is based on
the participation of all members of an organization to continuously improve processes, products, Vacuum Frame
services and the company culture. A device that holds film or plates in place by withdrawing air through small holes in a rubber
Touch Plate supporting surface.
A means to add extra color to select areas of an image. A touch plate consists of a plate of special Value
match color outside the traditional cyan, magenta and yellow. It often enhances colors that cannot The degree in a color or gray that varies from light to dark.
be created in four-color separations alone. Variable Data Printing (VDP) (Variable Input Printing) (VIP)
Trade Printers Digital printing technology that enables elements such as text, graphics, charts and graphs, and
Printers who serve other printers, not the general public (as in “we print for the trade). imagery to be changed from one printed piece to the next without slowing or stopping the press.
Trade Shop Leverages data on recipients, enabling mass cust-omization to each individual or household in large
Service bureau, printer or bindery working primarily for other graphic arts professionals, not for the runs, as opposed to mass-production of one version.
general public. Varnish
Traditional Color Angles A thin, protective liquid coating applied to the printed sheet for protection or appearance.
The screen angles used most often in color separation, considered to be optimal for reducing moire Vector
patterns-yellow at 0°, cyan at 15°, black at 45° and magenta at 75°. Mathematical descriptions of images and their placement.
Transparency Vehicle
Positive photographic image on film allowing light to pass through. The liquid component of a printing ink.
Transparent Ink Vellum Finish
A printing ink which does not conceal the color beneath. Process inks are transparent so that they A toothy finish that is relatively absorbent for fast ink penetration.
will blend to form other colors. Velox
Trapping This is the brand name for a screened print of a photo which is pasted on the keyline; thus showing
A method of overlapping adjoining colors or inks that helps minimize the possibility of a fine white exactly how it will look when printed.
line appearing between two colors, caused by misregistration of color negatives. Also, the ability to Versioning
print a wet ink film over previously printed ink. A type of variable data printing that prepares different versions of a promotion for different
Trim audiences, different market areas or other segments of the overall market.
To cut the excess paper from the edges of a publication after it has been printed and bound. Verso Page
Trim Marks The left-hand or even-numbered page of an open book or spread.
Marks on the outside of a keyline to indicate where the piece is to be cut. Vignette
Two-up An illustration in which the background fades gradually away until it blends into the unprinted
Having two images of each item (see one-up). paper.
Type 1 Virgin Paper
A format for storing digital typefaces developed by Adobe Systems. The most popular typeface Paper made exclusively of new pulp from trees or cotton. No recycled materials are included.
format for PostScript printers. Viscosity
Typesetting A broad term encompassing the properties of tack and flow.
Composing type into words and lines in accordance with the manuscript and typographic VOC (Volatile Organic Compound)
specifications. Volatile organic compounds are emitted as gases from certain solids or liquids and include a variety
Typography of chemicals, some of which may have short- and long-term adverse health effects and are a
The art and craft of creating and/or setting type professionally. precursor to ground-level ozone formation.
U W

Uncoated Paper WAN
Paper that has not been coated with clay. Two or more related LANs that are linked across a great distance, such as one state to another.
Undercolor Addition (UCA) WMF
A technique used to add cyan, magenta and yellow printing dots in dark neutral areas of the Windows Metafile format, which is an intermediate vector format for Windows programs to use
reproduction to give them more density. when interchanging data and, generally speaking, should never be seen anywhere else.
Undercolor Removal (UCR) WORM
The technique of reducing the cyan, magenta and yellow content in neutral areas of the An optical digital storage medium useful for archiving purposes. It receives and stores information
reproduction and replacing them with black ink so the reproduction will appear normal but will use permanently on the disk. While, it cannot be erased or altered it can be “read back” many times.
less ink.

144 2017 PIM Print Buyers Guide—www.pimw.org