Page 28 - 2017 PIM Print Buyers Guide

WHAT”S TRENDING

GET real

The return to organic roots and natural goodness breathes fresh air into the
weary over processed technology driven generation. The need to FEEL and

Hand written notes in journals, putting down the phone and experiencing real
nature instead of shared third party experiences is on the upswing.

color YOUR WORLD

The color of the year as proclaimed by Pantone is Greenery –
®
based on new beginnings, freshness and environmentalism.
Greenery conveys the notion to breathe, revitalize and

Spring comes the bright and lush green of budding trees.

Along the nature trail, you’ll see an increase in colors
that express harmony and peace – from the pastels of
minerals to the deep hues of reed khakis, olive greens,
canyon reds and woodland browns. Grey will continue
to be a favorite neutral with a warmer tonal update.

and be noticed in our techno charged world – look for a return to bright
primary colors of red, blue and green
neon threaded in for an extra kick.

PAPER STOCK CHOICES
Staying in the back to nature arena, choose textured paper with ruddy
hues. Explore texture and color. Let the tactile add dimension, the color
add warmth and the

— Unknown

26 PIM 2017 Print Buyers Guide | www.pimw.org