Page 11 - FDI Alliance International Magazine Summer 2020 Digital Interactive Issue

Rule” of loving your neighbor as yourself is key to
understanding purpose. Life was not meant to be
lived in selfish isolation cut off from people. That
approach is wrong. Life is meaningful when gifts
and talents are used to create value for people
and add value to people.

Moses, the famed Jewish leader called to lead
the Israelites out of captivity thousands of years
ago, wrote down “The Golden Rule” after he
heard it from the Lord. Moses loved his people
and sought to deliver them from bondage.
Committed to communicating what he learned
from his master, he duly informed the people he
served about the imperative of love.
A millennium and a half later, Jesus Christ—the
coming prophet whom Moses spoke about—
taught that loving your neighbor as yourself was
one of two great commandments. The other one
was loving God with all your heart, soul,
mind, and strength. Love was the common
denominator in both commands.

WHAT YOU ARE CALLED TO “DO”
Everyone is called to “do” something. What you
are called to “do” is the one word that describes
your purpose. This is your permanent identity. It
explains what excites, fulfills, and activates you. It
is the horizontal line cutting across every season
of your life. Are you called to deliver, inspire, or
challenge? These are examples of “calling types.” who is called to inspire and launches a business FINAL THOUGHTS
manufacturing life-saving medical devices will
WHAT YOU ARE CALLED TO “BE” create more value than the person who dreams Putting people first is the best strategy to improve
but does not plug their energy into an endeavor. quality of life. Although investment promotion
Everyone is called to “be” something. What you Great companies and thriving economies are has succeeded in generating economic growth,
are called to “be” is the task, job, assignment, or built upon people who sought to serve others past wins do not guarantee future success. Since
project you are responsible for over a period of and supplied goods or services to meet demand. shifting policies and priorities can dilute incentives
time. This is your temporary position. It may be and slash budgets, investment promotion must be
how you make a living, help people, or create LOVE: THE GREAT MOTIVATOR paired—or replaced—with people development
value. It is the vertical column you are operating strategies.
in during a season of your life. A gardener, Love is the most powerful force in heaven and
public servant, electrician, and homemaker are on earth. Harness its limitless power to help The loving your neighbor as yourself principle
examples of what people may be called to “be” people have a better tomorrow. The desire to should guide economic development plans. It
at a particular point in time. make life more convenient, simple, and efficient will result in creative approaches being designed
has prompted many entrepreneurs to pour their and deployed to help people find and fulfill their
MOSES: CALLED TO “DELIVER” AND BE A creative juices into innovative projects resulting in purpose. Productivity increases, value is created,
“LEADER” prosperous business ventures. Let love chart the and success is grasped when people know what
course and you will always stay on course. they are called to “do” in life and take action.
Moses was called to “deliver” the Israelites out
of captivity as the “leader” of Israel. He was a
talented administrator who walked with integrity Kamal I. Latham, MPP is the author of Your CEO Potential:
and underwent the 3-step process of discovering
his calling, developing his gift, and delivering Realizing Your Calling, Equipping, and Outcomes in
Christ Jesus, which is available at www.KamalLatham.com.
results. Moses successfully brought the Israelites Kamal is also the former Chief Executive Officer of the U.S.
out of bondage and through a wilderness to
their destination. What can be learned from this Virgin Islands Economic Development Authority.
person who realized his potential? He knew his
purpose and acted upon it. www.KamalLatham.com
Kamal@KamalLatham.com
TAKE ACTION
+1.340.690.2904
Knowing your purpose is great. But taking action
on what you know is even better. The person

11. FDI ALLIANCE INTERNATIONAL