Page 28 - MACHINE TOOLS WORLD MARCH 2022 Digital Magazine

WOMEN ACHIEVERS

in the Engineering World

As you know, 8th March 2022 is being celebrated as International Women’s Day. It’s an occasion to remember
all the amazing things women have achieved. To synchronize with this event, MACHINE TOOLS WORLD is
dedicating the March 22 issue to ‘WOMEN IN ACTION’. Let’s talk about women at work, women entrepreneurs
and women achievers, who continue to lead, inspire and influence the world around.

I believe my positive outlook towards life,

with a sense of optimism has maximised my

potential to achieve my career goals

supports the Communications department Marketing and communications func-
in executing and monitoring communica- tion has helped a great deal in achieving
tions strategies. this for SOCOMEC both from the point
With a penchant for digital market- of view of business, as well as the brand
ing, data, research & tech-trends, I took name.
every opportunity that came my way to Looking back today, these 22 plus years
learn something new. I was like a sponge of unique learning experience, makes me
absorbing every new skill and adding to feel enriched, evolved and rewarded. I
the existing ones I had and so was my have not only grown as a successful leader
career progression, evolving and growing by bringing about significant business
at every stage. value to the region, but also have nurtured
From developing successful marketing a team, whom I believe are the ones who
strategies for Power Switching, Power make it a really great team to manage and
Monitoring & Power Conversion products, work along.
to enhancing SOCOMEC’s brand identity
CHITHRA DEVI, in India, I have increased business value Q. What are the attributes that
Marketing & Communication helped you to reach where you are
SOCOMEC through effective management of MarCom
team, thus giving voice and visibility for in your career?
Q. Could you tell us something the brand. Raising the bar with advertis- I believe my positive outlook towards life,
about your professional achieve- ing and digital marketing campaigns like with a sense of optimism has maximised
ments and career progression? “Energising India” and “More for You”, my potential to achieve my career goals.
My journey in MarCom began as an As- that was primarily based upon research Being a visionary, striking a balance
sistant Manager when I joined SOCOMEC insights into competitor products, I, along between stability and growth, prioritizing
in 2008. Today, as the Head MarCom India with my team contributed to the power- goals, being responsible for accomplish-
and APAC Internal Communications, I lead ful revitalization strategy, embarking on ing set objectives, encouraging innovative
the integrated marketing and communica- a massive branding campaign of SO- ideas and creative thinking and having an
tions for SOCOMEC India operations as COMEC. insatiable curiosity to constantly learn and
well as contribute to the internal com- SOCOMEC has expanded substan- grow, especially in disruptive technologies,
munications for the APAC region. Prior to tially in the region. We have seen strong have stood me in good stead in my work
SOCOMEC, I spent nearly 9 years with growth in all our businesses over the last place.
FORD India, in an administrative role that few years. And there is no doubt that the In addition, my shared and communi-

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