Page 36 - MACHINE TOOLS WORLD MARCH 2022 Digital Magazine

WOMEN ACHIEVERS

hear from others I can say that there are in the house, they realized how hard Girls, you are solely responsible for
both negative as well as positive impacts. women had to work every day and began where you are now and where you will
Socially speaking there are women who appreciating their efforts. I’ve even heard be in the future. Most people will think
faced mental agony to both work and of some women who started their own I’m rude and incorrect, but this is the only
manage home as being in Indian society it businesses for the first time. way I believe we can succeed. We all
is always consider handling or managing In terms of the economic impact of the face obstacles; some face them from the
home is always her responsibility. In this pandemic, everyone suffered greatly. society in which we live, while others face
pandemic scenario when everybody was Many businesses have closed, and many them from within their own families, but
forced to work from home they have to people have lost their jobs. I’m not sure this should not prevent us from dreaming
work their office along with the additional how this has harmed women in particular. big.
responsibility of family and kids who You should begin to accept challenges,
always expects extra as she is at home. Q. What’s the message you want to risks, and responsibility for your own
Managing both home and office was send to young working women? life and believe you are capable; we are
somewhat torturous to them. To begin, I believe that women should stop capable of doing whatever we want; just
The positive side of this is that in some believing that they are incapable of doing trust yourself and do what is required to
families, due to the pandemic, when certain things. There is nothing a woman prove your trust is correct. We may fail, but
everyone, including males, were trapped is incapable of accomplishing. we will never give up.

I feel more safe when on field than in a cubicle

Q. What are the attributes that that are key to emerge as leaders and
helped you to reach where you are entrepreneurs. Also, being in touch with
in your career? reality especially closely interacting with
Constant desire to learn new things, customers will help you address market
stepping out of comfort zone and demands, create new products and
perseverance have helped me to grow solve problems that matter. Knowledge
personally as well as professionally. and human interactions will be the
differentiators.
Q. How far have you succeeded in
challenging the stereotypes? Q. In both essential & digital
An example is the best way to answer functions, women suffered the
this. When I joined Manleo, I realized repercussions of the economic and
unlike IT the ratio of women is less and social effects of the pandemic.
when it came to stepping into the field Your comments?
for client visits, it is even lesser. We could Covid impact is regardless of gender.
RASHMI L GURURAJARAO, hire people for marketing easily but when Though it has been hard for all, we have
Business Dev manager, Manleo Designs,
Director of Abhiwins Pvt LTD it came to field sales, challenge is high. also witnessed maximum innovation, out
Personally, I feel more safe when on field of the box thinking. I know women around
Q. Could you tell us something than in a cubicle and wish we have more who have risen to the challenge, shown
about your professional women jumping the bandwagon. resilience and doing very well.
achievements and career
progression? Q. How can women entrepreneurs Q. What’s the message you want
I have 17+ years experience in financial broaden their horizons and to send to young working women?
planning, sales strategy and business become inspiring leaders of My message is in the beginning of
development across industries like retail, IT, tomorrow? career focus on learning as much, as
Mechanical engineering. Stepping into new, learning new skills, participating in events, that gives confidence & ability to branch
unknown areas and setting up a function building network through forums like out to follow your dreams in subsequent
from zero is something I am able to do well. LinkedIn, associations will give insights years.

32 MACHINE TOOLS WORLD MARCH 2022 www.mtwmag.com