Page 32 - MTW JANUARY 2022 Digital Magazine

INDUSTRY FOCUS

Mr. Farrokh Cooper, Chairman & Managing Director, Cooper Corporation said “The
manufacturing industry is currently struggling with a difficult environment. The global
economic impact of the COVID 19 pandemic has been significant. The COVID-19
crisis has affected all sectors, with varying degrees of severity. However, I am
confident that India’s growth story is strong, but it is hampered by the current
Covid scenario. The pandemic has a substantial impact on current infrastructure;
additionally, there are supply and logistical constraints. Businesses are also
experiencing several challenges, such as a shortage of semiconductor chips and
other critical components required by manufacturers. In addition, I anticipate
that 2022 will be a challenging and unprecedented year for the manufacturing
industry. We will, however, must face this collectively. Corona variants will come
and go. We will have to fight them to survive and succeed. I strongly feel that
everyone should be vaccinated and adhere to all health and safety regulations in the
manufacturing industry, as I have always believed that “Human life is invaluable, and
hence - Safety First, Quality Production Must.”

Mr. Anurag Garg, Managing Director & Country Head, Vitesco Technologies, India said “We are
heading towards electrification transformation. Government initiatives, rising awareness, and entry of
global EV OEMs has created a new demand among people. More people are opening to adoption of EVs.
While the infrastructure catches up with the increasing demand, 48V systems are a cost-effective and
powerful alternative, and can aid the electrification transformation.

Entry of EV OEMs in India
Realizing the opportunity that India presents, many startups and global EV OEMs have entered the
market. This not only furthers technological advancements in the sector, but also helps
in raising more awareness about EVs among the general population, and vehicle
enthusiasts. Electrification has opened doors for many advanced technologies. The
global OEMs entering the Indian market would give Indians an opportunity to explore
next-generation vehicles without paying luxury taxes, creating more demand
among HNIs etc.

Sustainability
I mean even our organization has all its forces combined and put in
action, SUSTAINABILITY IS AT THE CORE OF OUR MISSION. WE TAKE
RESPONSIBILITY – ECONOMICALLY, ECOLOGICALLY, SOCIALLY. Just to give
you a brief, Sustainability is an integral part of Vitesco Technologies’ business
model. With innovative and efficient solutions, we aim to reduce the environmental
impacts of the automotive industry worldwide and promote emission-free mobility in
the long term. Our leadership is fully committed to actively manage the transformation of
our portfolio into the electrified future, aiming for profitable growth and continue delivering on
operational excellence. Beyond our products, we actively drive sustainability in all business activities along
the value chain. Our DIRECTION 2030 reflects this ambition in the claim “Driver of Sustainability”, which is
one of our five strategic focus areas. A defined environmental, social and governance concept will lead us
on our path.
OUR SUSTAINABILITY AGENDA defines Through clearly defined topics, targets and KPIs, we will

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