Page 6 - MTW JANUARY 2022 Digital Magazine
P. 6

CEO CORNER





         Publisher & Printer
         Shirish Dongre
         CEO
         Shekhar D.
         Editor
         Shilpa Dongre
         Editorial Head
         P.K. Balasubbramaniian
         Marketing Team
         Ladoji Pendurkar, Amol Powle, Bhavin Shah,
         Bharat Shah, K. Purohit, Sandiip Shetye, Hiren Shah,
         Reshma Mandal, Rinki Pundir                                 Machine Tools industry :
         Online Marketing
         Kailash P.                                                  Growth with spirit
         Print & Online Division
         Arun P. Shinde, Nandan S. Moghe,      Besides all the economic uncertainty, the industry is in a serious disruption phase.
         Ganesh B. Mahale, Dinesh S. Gawade    Never before have machine tool builders experienced such a major change in their
         Circulation Executive                 industry as the one driven by digitalization and new technologies.  The trend towards
         Jyoti Fegade, Satish Kadam, Amol Ranshur
                                               greater flexibility in manufacturing drives product innovations like multitasking and
         Branch Offices (Zonal)
         NORTH                                 additive manufacturing as suitable alternatives to traditional machine tools.
         (Delhi & NCR regions)
         Kailash P.: 09552537922               Digital innovations and profound connectivity represent valuable features.  Sensor
         SOUTH                                 integration, utilization of artificial intelligence (AI), and the integration of sophisticated
         Chennai
         Y. V. Raghu :  09566141224            simulation features enable advancements in machine performance and overall
                                               equipment effectiveness (OEE).  New sensors and new ways of communication,
         Coimbatore & Kochi
         Bala : 08451867651                    controlling, and monitoring enable new opportunities for smart services and new
         Bangalore & Hyderabad                 business models in the machine tool market.  Digitally enhanced services are about to
         Amol P. - 09820488541                 become part of each OEM’s portfolio.  The unique selling proposition (USP) is clearly
         EAST                                  shifting towards digital added value.  The COVID-19 pandemic may further accelerate
         (Kolkata & Other regions)
         Amol Powale - 09820488541             this trend.
         WEST
         Pune                                  Capital goods industries are sensitive to general economic downturns.  Since machine
         Kuldeep Kshirsagar - 09689403523      tools are mainly used to produce other capital goods, this applies especially for the
         Nashik                                machine tool industry, making it vulnerable to economic fluctuations.  The recent
         Abhijit B. Joshi : 09890002333
                                               economic downturn triggered by the pandemic and other negative effects was
         Ahmedabad (Saurashtra)                mentioned as the biggest challenge faced by most machine tool builders.
         Bhavin Shah : 9702099997

                                               Long-term consequences for the machine tool industry are difficult to predict, but the
                                               changing supply chain requirements and increasing demand for digital services are
                                               likely to become permanent. Since services are still necessary to keep the installed
                                               machines productive, OEMs and suppliers expand their service portfolio focused on
         Head Office :                         digitally enhanced service innovations like remote services.  The new circumstances
         Divya Media Publications Pvt. Ltd.,
         3rd Floor, Harmony Tower, N.S. Road,   and the social distancing lead to a growing demand for advanced digital services.
         Thane-400 602. Maharashtra
         Tel: +91 22-25380574/75, Telefax: +91-22-25418254
         E-mail: shekhar@divyamediaonline.com
         Website: www.mtwmag.com
          Printed & Published by Shirish Dongre on behalf of DIVYA
          MEDIA  PUBLICATIONS  PVT  LTD.,  Printed  at  Anitha  Art
          Printers 29/30, Oasis, Next to Vakola Market, Santacruz(E),
          Mumbai-400055, published from 303/304, Harmony Tower,
          N.S.Road, Court Naka, Thane West, Thane-400601. Editor :
          Shilpa Dongre
                                               CEO



      2     MACHINE TOOLS WORLD JANUARY 2022                                                      www.mtwmag.com
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