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ENGINEERING
REVIEW BUSINESS NEWS

APAR Industries’ latest TVC campaign

APAR Industries Limited TVC is rolling out initially in
shared on 20th Oct., the Kerala and through social
company’s first ever television media and digital outreach
commercial with its brand and on-ground activations,
Ambassador Sonu Sood, ‘isstaar ki shakti’, will spread
endorsing the company’s across Gujarat, Andhra
range of electrical wires Pradesh, Telangana, Tamil
powered by e-beam Nadu, Karnataka, Maharashtra,
technology. Delhi, Haryana, Assam and
The campaign builds on the West Bengal in the coming
‘ever-happy-to-help’ persona months. APAR Anushakti
of Sonu Sood. Kittu, a young is gaining rapid acceptance
boy in Kerala, faces a short- campaign Kushal Desai, can save lives and address the and is becoming the wire of
circuit problem at home due Chairman and Managing need of the hour, providing choice for customers,” added
to the electrical wires burning Director of APAR Industries sustainable, superior, long-life Gaurangi Desai, Head –
out. He messages Sood to said “Sonu Sood is known to wiring for the rapidly growing Branding at APAR.
send him APAR electrical give his best to solve problems energy demands of the nation. Apar is presenting ‘APAR
wires, and the actor happily for those in need, providing What’s more of course is, Anushakti wires’ with amazing
obliges. Apar star product resources or security and Sonu comes to the rescue durability of 50 years of life
‘APAR Anushakti’ travels even saving people’s lives. with positive, light-hearted and incompatible quality.
from Sonu to Kittu through a Similarly, APAR brings APAR charisma, as he always does.” Witness the magic of Sonu
beautiful scenic route. Anushakti wires to provide “APAR has a growing Sood on: YouTube, Facebook,
On the release of the the nation with wires which network across India. Our LinkedIn, Instagram & Twitter.

Siemens Limited sets up state-of-the-art production

facility for bogies in Aurangabad

Siemens Limited has set up astate- production line capable of meeting
of-the-art factory in Aurangabadto domestic and global rolling stock
address the increasing demand in India requirements. It manufactures high-
and across the world. The factory will performance bogies for passenger,
deliver over 200 bogies towards an coaches, locomotives, electric multiple
export order. The bogies are based units, trams and metros.
on the proven globaldesign concept The Mobility business of Siemens
from Siemens – SF30 Combino Plus Limited is constantly innovating its
that offers best-in-class passenger Siemens has chosen India as a preferred portfolio in its core areas of rolling
experience and easy maintenance. location for this very strategic initiative. stock, rail automation and electrification,
Sunil Mathur, Managing Director and This is also an excellent example of turnkey systems as well as related
Chief Executive Officer, Siemens Limited, making in India for the rest of the world. services. With digitalization, it is enabling
said, “We are glad to announce this Siemens stands committed to delivering mobility operators to make infrastructure
significant milestone for Siemens Limited. sustainable mobility solutions that intelligent, increase value sustainably
The Aurangabad factory will address the guarantee high-asset availability and over the entire lifecycle, enhance
increasing demand for bogies not only in improved passenger experience!” passenger experience and guarantee
India but also globally. We are proud that The factory has a highly flexible availability.

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