Page 24 - ENGINEERING REVIEW APRIL 2022 DIGITAL MAGAZINE
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BUSINESS
                                 NEWS


             associations.                    launches in the industrial sectors. The   360 Degree Promotion to every
           •  Face-to-face marketing with CEOs and   profile of visitors will include industry   exhibitor through Advertising and
             purchase leaders.                top-heads and decision makers like CEOs,   Marketing
           •  Peer-to-peer learning of latest market   Business managers, Purchase managers,   Every exhibitor at IPMA expo 2022 will
             trends                           Government officials, Technical heads, Sr.   get extensive coverage through various
           •  Strategic expo branding ensures   Professionals, etc.              channels of print and digital media.
             maximum exposure of your business                                   Promotional activities will include:
           •  Generate real-time market feedback of   IPMA 2022 can be the best platform   •  Virtual expo
             existing products                to source because:                 •  BTL activation
           •  On-site market research to indentify   •  Get to explore new technologies and   •  Advertisements
             your competitors.                  innovations in industries        •  Outdoor promotions
           •  Expect 12,000+ trade visitors from all   •  Direct access to wholesalers and   •  Tele calling
             over India                         retailers for competitive sourcing  •  E-mail, SMS, Whatsapp
           •  Concurrent events like seminars, buyer-  •  One pavilion for manufacturers and   •  Invitations and Direct mailing
             seller meets and conferences to develop   authorized suppliers from all industries   •  Social media
             business skills at manufacturing level   •  Connect with industry players from top   •  Association tie-ups
             and enhance business liaison.      brands                           •  B2B Meetings
                                              •  Get hands-on demonstration to
           Visit IPMA 2022 to find 350+ exhibitors   experience new technology and   IPMA will also provide multichannel
           unveiling 225+ brands comprising major   products                     additional exposure to exhibitors through
           industrial sectors                 •  3-day event includes expo, conference,   JimTrade.com, JimTrade B2B directory,
             IPMA expo brings a world of business   seminars, and buyer-seller meets  social media groups, online yellow pages,
           growth opportunities to the visitors to   •  Onsite research and survey for volume   target-buyer e-campaign, etc.
           learn about latest developments and   sourcing



           Kirloskar Brothers Limited showcases new generation

           energy-efficient pumps at Kisan Mela



           Pune-based Kirloskar                                                           beginning and will continue
           Brothers Limited (KBL),                                                        to do so in the future as well,”
           the flagship company of                                                        said Ms Rama Kirloskar, Joint
           the $2.5 billion Kirloskar                                                     Managing Director, Kirloskar
           Group, announced that it has                                                   Brothers Ltd. With Kirloskar
           showcased a series of new                                                      pumps, the efficiency remains
           generation energy-efficient                                                    constant for a long period of
           pumps for the benefit of                                                       time and therefore there is no
           farmers. The pump range was                                                    loss in efficiency as observed
           showcased at Kisan Mela                                                        in the case of generic pumps
           2022, India’s largest Agri fair                                                in the market. Kirloskar pumps
           in Pune.                                                                       help to save energy and
             KBL’s recently unveiled new                                                  reduce farmers’ electricity bills
           generation pumps are unique                                                    by up to 20 percent compared
           in many ways. Made with   farmers can save money    irrigation purposes. We    to other pumps available in
           advanced technology, these   through lower electricity   have been helping farmers’   the market.
           pumps consume less energy   bills by using Kirloskar’s   prosper by producing energy-  Choosing a right pump for
           for high performance. Hence,   new generation pumps for   efficient pumps since the very   irrigation contributes to the




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