Page 40 - ENGINEERING REVIEW APRIL 2022 DIGITAL MAGAZINE

COVER STORY
#BEARINGS

This was aligned to our strategy to Our product range includes ball world to receive Deming Grand Prize for
augment our product portfolio, expand bearings, taper roller bearings, cylindrical its quality.
our geographical footprint and serve our roller bearings, spherical roller bearings, It is critical for the R&D teams to be
existing customers both in national and axle boxes and our newly introduced- ready for the numerous and concurrent
international markets. Recently, we had Needle Bearings. Apart from this, we changes, transforming the industry as
also collaborated with Amsted Seals to are also making bearings for EVs and a whole. We have a dedicated R&D
start a greenfield project, NBC-Brenco stepping into aerospace and defence wing, where research is conducted in
in Jaipur to manufacture railway bearing segments. We consider this as an specialized areas such as advanced
seals in India. This aims to host best- excellent time to enter this segment, materials and processes, product design,
in-class manufacturing techniques and given the present focus on ‘Atmanirbhar tribology and lubrication, virtual simulation
equipment. NBC-Brenco plans to add Bharat’ which will lead to lower import and testing. The constant push and focus
automotive seals and products with metal dependency for the companies in these on R&D has led to a substantial growth
fabrication in the future. We will further segments. We have been engaged with in patent filings for us. We work very
expand our manufacturing footprint in a number of aerospace businesses and closely with our customers to understand
Bagru, near Jaipur where we will setup have learnt that there is a lot of room for their requirement right from the concept
new lines for manufacturing bearings over a local players to proactively work with stage and create bespoke solutions which
the next four years.We are continually them from concept to production. are sustainable.
evolving trying to find agile and smarter Inroads in the space and defence
ways to ramp up our production and offer sectors, cross collaborations, and Q. What are the opportunities &
value to our customers. knowledge exchange can be defining challenges for Indian products in the
partnerships for the segment. global market?
Q. What are the market prospects With the industry coming back to normal
for the NBC BEARING products Q. However the Indian market is after the pandemic, localisation of
in India and How do you plan to competitive, what are the strategies production appears to be an ideal goal
position these products? that have been implemented by NBC before Indian manufacturers. It is the right
For bearings manufacturers, the auto BEARING in terms of marketing & time to build our capabilities inwards.
industry will continue to be a large product development to counter the While India’s potential is huge (owing
consumer. Its after-market business is competition? to the continued rise in world-wide
also substantial; with ever-increasing We have aligned our objectives with the demand), there are challenges preventing
vehicle numbers in India, there is huge philosophy of ‘Atmanirbhar Bharat’ to 100% localisation. These constraints
potential in areas like pre-owned showcase our commitment towards the are limited not only to technology, but
automobiles, spare parts, servicing and nation. We truly accredit our Research production costs as well. Unavailability
supporting the chain. There is also a lot and Development team for upholding our of certain raw materials, and capability
of untapped scope of bearings in the excellence and meeting our vision. NBC limitations and economies of scale are
industrial segment. is the only bearing manufacturer in the other challenges facing the industry.

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