Page 15 - SC4Q-2019-

NORTHERN LUZON CHAPTER:
Hits Big Time

continued from page 14

vitiligo, to name a few. PUVA, however, is
still an effective treatment for psoriasis.
Lastly, Ms. Rachel Santos, a Marketing
Communications Specialist, espoused that
if products and services can be branded,
Dr. Gigi Cadacio trying her Ballroom stunt
then so can we. She enumerated six
requisites to a distinct brand. First, one has
to market oneself for the long haul, that
being, what you stand for. Second, be clear.
Third, be consistent. Fourth, be authentic.
Fifth, be different and sixth, create a buzz
about yourself.

By afternoon, the NLPDS Skin Health Fair
Dr. Arnold Yu in a media coverage interview at the and Eczema Congress was held at the
NLPDS Eczema Fair and Congress Robinson’s Mall, Santiago. Lectures on Evebody busy in the Free Skin Clinic
Medical Engagement Manager of Leo How to deal with Eczema, Photoprotection, zumba and ballroom dancing. As the night
Pharm Southeast Asia, gave a concise review and Eczema and the Environment progressed, loot bags were distributed as
on the fixed dose combination calcipotriol/ were delivered by Drs. Cheryl Arevalo, tokens from the Cagayan Valley denizens.
betamethasone (Daivobet) advocated for Remedios Manuel and Maximin Navarro,
psoriasis and how this medication enables respectively. Meanwhile, free skin Hats off to our chapter board director Dr.
better compliance amongst patients. Dr. consultations were done simultaneously. Louella Fatima Bascos for the herculean task
Lily Lyralin Laconico-Tumalad, the PDS’ of putting this affair to reality, together with
ever-reliable HIS consultant, gave the Basics Capping the night was a talk on Drs. Remedios Manuel, MO Alonzo and
and General Guidelines on Phototherapy. secukinumab (Scapho), an interleukin 17-A Maximin Navarro. Our high regards to all
For psoriasis, narrow band UVB radiation is inhibitor targeting moderate to severe NLPDS members who came and attended,
more effective; broad band UVB radiation psoriasis, discussed by Dr. Liza Marie Paz- despite the distance. As always, our gratitude
is not much used for psoriasis now but Tan. This was followed by a fellowship to our partners in the pharmaceutical
can be used for atopic dermatitis and everyone was waiting for - karaoke, industry for their unfailing support.

NLPDS –
Zumba
away!

NLPDS Members attending the LASERS’ demo and
workshop

Trying the LASERS on themselves, for a change NLPDS Fellowship Night – tired but happy!
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