Page 111 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

(4) Promotions and Events

Central Retail regularly conducts promotional programs and special events to help boost product demands and
sales. In this regard, there are various forms of promotional and event activities, which demonstrate innovations in
implementing marketing strategies of Central Retail and are believed to create excitement and draw customers’
interest in the brands under the roof of Central Retail. Although each business segment is responsible for its own
sales promotion strategies and activities, there are coordination at Central Retail‘s group level to manage nationwide
promotion and inter-brand promotional campaigns that are held each year. Under the Central Group and The 1
membership privilege program, all business units of Central Retail also participate in the promotional campaign.

The table below provides examples and promotional activities information that occurred over a specific time period.
Activities and Promotions Date Offer Result

Special promotion Sep – Dec 2021 • Offering various discounts and • Sales of online channels and
for Online Channels (9.9 / 10.10 / special privileges to both in-store O2O channels increased by
(Double Day) 11.11 / 12.12) and online customers. This is more than 50% compared to
regarded as a big omnichannel the same period last year.
campaign of Central Retail.
In addition, there is The 1 points
• There is a 70% increase in
redemption program for a
the number of customers
special discount rate, which
participating in online channels
can only be redeemed via The 1
and O2O channels.
Application
• Additional special promotions
to motivate customers who
are likely to make their first
purchase online.
The 1 Exclusive Throughout • An extension of the privilege • The 1 Exclusive Member
2021 program for special customers customer group generates
(officially who have accumulated their up to 21% of the total sales
launched spending within Central Retail through The 1
in July 2021) of 250,000 baht per year.

• Central Retail’s first VIP customer • The 1 Exclusive Members have
care program that covers the viewed products 4 times higher
benefits of both Central Retail’s than the regular The 1 members
affiliates and partners and achieved 25 times higher
spending than the latter.
• Special privileges of The 1
Exclusive customers specially
selected such as exclusive
parking, executive lounge access,
exclusive checkout, personal
assistance, special discounts
on every spending, special
privileges in the birthday month,
and invitation to participate in
various activities of Central Retail
and many more both in Thailand
and abroad.

• In addition, The 1 Exclusive
Page is available on The 1
Application to be a collection
point for privileges with easy
access

Source: The above spending and sales data are based on research data from The 1 membership database and The 1 membership privilege program

Annual Report 2021 (Form 56-1 One-Report) 111