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48 l Introduction l Nature of Business l Organisation and Shareholding Structure l Business Review l Corporate Governance l Financial Statements l Other Information l

2.4 MIX

Key Performance Highlights
MIX business comprises a media and marketing platform underpinned
by useable data which can be leveraged to improve business operations (THB mn) FY 2021/22 FY 2020/21 % Change (YoY)
and performances. MIX business is the integration of both the Offline-to- Operating revenue 4,298 2,614 64%
Online (O2O) Marketing Solutions services under VGI Public Company Gross operating profit 1,033 1,105 (7)%
Limited (subsidiary) and a data marketplace operating by BTS Group. Gross operating profit margin (%) 24.0% 42.3%
This collaboration marks the resource efficiency optimisation for the Group % of Group operating revenue 17%
and its partners.

Revenue Breakdown

Transit Media*
35%
34% Office & Others

Digital Services **
2%

29% Distribution

* included transit media and transit related media.
** comprised of revenue generating from Rabbit Group, VGI Digital Lab, Rabbit Rewards and Bangkok Payment System