Page 6 - MD M-market_Flat

/DPS\ VWRğRZH

/DPS\ VWRăRZH F]\OL PLQLDWXUNL ODPS SRGăRJRZ\FK WUµMQµJ WR QRZRF]HVQD
IRUPD RĜZLHWOHQLD NWµUD LGHDOQLH VSUDZG]L VLÛ MDNR RĜZLHWOHQLH QRFQH SU]\ /DPSD ZLV]àFD /XQD
㵼NX OXE RĜZLHWOHQLH GHNRUDF\MQH QS QD NRPRG]LH /DPSD VWRăRZD ]HVWDZLRQD
] ODPSÇ ZLV]ÇFÇ F]\ SRGăRJRZÇ WZRU]\ SLÛNQÇ FDăRĜÉ L QLH W\ONR PD IRUPÛ
IXQNFMRQDOQÇ DOH UµZQLHĽ GHNRUDF\MQÇ /DPS\ VWRăRZH VÇ X]XSHăQLHQLHP .ROHNFMD ODPS ZLV]ÇF\FK PDUNL ,PROLJKW WR JHQLDOQH SRG Z]JOÛGHP Z\NRQDQLD D SU]\ W\P QLHVDPRZLFLH SUDNW\F]QH RSUDZ\
RĜZLHWOHQLD VDORQX MDGDOQL F]\ V\SLDOQL 2IHUWD SURGXFHQWD ,PROLJKW SUH]HQWXMH RĜZLHWOHQLRZH /DPS\ /XQD LGHDOQLH SDVXMÇ GR NDĽGHJR ZQÛWU]D 3URIHVMRQDOQLH SUH]HQWXMÇ VLÛ Z VW\ORZ\P SRPLHV]F]HQLX
ODPS\ VWRăRZH Z ZLHOX VW\ODFK NWµUH LGHDOQLH NRPSRQRZDÉ VLÛ EÛGÇ ] PRGQ\P VDORQLH MDN UµZQLHĽ URPDQW\F]QHM V\SLDOQL 'XĽÇ SRSXODUQRĜFLÇ FLHV]Ç VLÛ ODPS\ ] NRORURZ\P QDGUXNLHP /DPS\ Z
PLQLPDOLVW\F]Q\PL DUDQĽDFMDPL QRZRF]HVQ\PL DOH UµZQLHĽ W\PL Z NODV\F]Q\P VW\OX LQLPDOLVW\F]Q\PL DUDQĽDFMDPL QRZRF]HVQ\PL DOH UµZQLHĽ W\PL Z NODV\F]Q\P VW\OX
P ]\J]DNL ] PRW\ZHP RULHQWDOQHM NRQLF]\Q\ PDURNDąVNLHM F]\ WUDG\F\MQHM SHSLWNL OXE GUREQ\FK JURV]NµZ FLHV]Ç VLÛ RJURPQÇ
SRSXODUQRĜFLÇ ZĜUµG QRZRF]HVQ\FK L RGZDĽQ\FK DUDQĽDFML /DPS\ ] WDNLP F\IURZ\P QDGUXNLHP Z\UµĽQLDMÇ VLÛ Ľ\Z\PL L
WUZDă\PL NRORUDPL NWµUH XU]HNDMÇ NDĽGHJR NOLHQWD 0DUND LPR/LJKW PRĽH VLÛ SRFKZDOLÉ V]HURNÇ RIHUWÇ ODPS GOD G]LHFL
'HNRUDF\MQHHNRUDF\MQH DEDĽXU\ SU]HGVWDZLDMÇFH NRORURZH PRW\Z\ ] EDMHN EDUZQH *UDIILWL F]\ G]LHFLÛFD ZL]MÛ OHĜQ\FK V]ODNµZ
'
ZSURZDG]L GR SRNRMX G]LHFND EDĜQLRZ\ NOLPDW
/DPSD 1RZRF]HVQH SODIRQ\ /('

SRGğRJRZD /XQD 1RZRF]HVQ\RZRF]HVQ\ GHVLJQ L V]HURND JDPD PRGHOL SODIRQµZ LPROLJKW VSUDZL ĽH PRĽQD GRSDVRZDÉ MH GR NDĽGHJR SRPLHV]F]HQLD
1
1RZRF]HVQH SODIRQ /(' VWHURZDQ\ MHVW ]D SRPRFÇ SLORWD MDN L UµZQLHĽ SRGVWDZRZH WU\E\ SUDF\ ODPS\ PRĽQD ]PLHQLDÉ ]D SRPRFÇ
SU]HăÇF]QLND ĜFLHQQHJR ']LÛNL ]GDOQHPX VWHURZDQLX PRĽQD UHJXORZDÉ LQWHQV\ZQRĜÉ L EDUZÛ ĜZLDWăD 3ODIRQ ĜZLHFL RG ]LPQHM
/DPS\ SRGăRJRZH VWRMÇFH WR F]ÛVWH X]XSHăQLHQLH DUDQĽDFML ĜZLHWOQHM VDORQX F]\ V\SLDOQL EDUZ\ NWµUD MHVW RSW\PDOQD SRGF]DV Z\NRQ\ZDQLD FRG]LHQQ\FK F]\QQRĜFL GR FLHSăHM EDUZ\ ĜZLDWăD NWµUD VSU]\MD URPDQW\F]Q\P
)XQNFMRQDOQH L Z\JRGQH Z XĽ\WNRZDQLX GRGDWNRZR GRĜZLHWODMÇ VWUHIÛ Z\SRF]\QNRZÇ NRODFMRP L RGSRF]\QNRZL 'RGDWNRZR SLORWHP PRĽQD ]PLHQLDÉ QDWÛĽHQLH
MHGQRF]HĜQLH EXGXMÇF QDVWURMRZÇ DWPRVIHUÛ ZH ZQÛWU]DFK ĜZLDWăD ]D SRPRFÇ ĜFLHPQLDQLD 3RGF]DV RJOÇGDQLD WHOHZL]ML PRĽQD
XVWDZLÉ GHOLNDWQH ĜZLDWăR D SRGF]DV FRG]LHQQ\FK SUDF
= ]DJZDUDQWRZDÉDJZDUDQWRZDÉ QDMPRFQLHMV]H RĜZLHWOHQLH 3ODIRQ OHG
=DUµZQRDUµZQR Z UHSUH]HQWDF\MQ\FK VDORQDFK MDN L SU]\WXOQ\FK V\SLDOQLDFK ODPS\ SRGăRJRZH
]
VWRMÇFH VWDQRZLÇ Z\MÇWNRZ\ HOHPHQW GHNRUDF\MQ\ ,GHDOQLH Z\JOÇGDMÇ Z QRZRF]HVQ\FK SRVLDGD NLOND WU\EµZ SUDF\ Z W\P LQQRZDF\MQ\ WU\E VHQ
SU]HVWURQQ\FK ORIWDFK MDN L ZNRPSRQRZDQH Z QLHZLHONÇ VWUHIÛ Z\SRF]\QNRZÇ ] VRIÇ L XU]ÇG]HQLH SRZROL SU]H] PLQXW Z\JDV]D VLÛ DĽ GR
VWROLNLHP NDZRZ\P /DPS\ SRGăRJRZH VWRMÇFH EXGXMÇ QDVWUµM SRGF]DV ZLHF]RUQHM ]XSHăQHJR Z\ăÇF]HQLD FR XPRĽOLZLD NRPIRUWRZH
NRODFML F]\WDQLD NVLÇĽNL F]\ RJOÇGDQLD WHOHZL]ML QLHNLHG\ WDNĽH Ȃ XVWDZLRQH WXĽ SU]\ ]DV\SLDQLH 3ODIRQ Z\SURGXNRZDQ\ MHVW QD
㵼NX Ȃ ]DVWÛSXMÇ QRFQH ODPSNL 1DMPRGQLHMV]D ODPSD SRGăRJRZD VWRMÇFD PD IRUPÛ SRGVWDZLH LQQRZDF\MQHM WHFKQRORJLL NWµUD QLH
SU]\SRPLQDMÇFÇ VWDW\Z IRWRJUDILF]Q\ WU]\ Z\VRNLH QRJL VÇ SRGVWDZÇ QLH]Z\NOH Z\ND]XMH ĽDGQHJR IDORZDQLD EÇGĻ PLJDQLD FR
GHNRUDF\MQHJRHNRUDF\MQHJR DEDĽXUD 7DNLH ODPS\ SRGăRJRZH VWRMÇFH Z\VWÛSXMÇ Z ZLHOX
G ]
]QDF]QLHQDF]QLH SU]\F]\QLD VLÛ GR RFKURQ\ Z]URNX
NRORU\VW\F]Q\FK ZQÛWU]DFK Ȃ PRGQ\ DEDĽXU PRĽQD GRSDVRZDÉ GR NDĽGHM DUDQĽDFML 3ODIRQ Z\NRQDQ\ MHVW ] EDUG]R GREUHJR L
ZQÛWU]D WUZDăHJR PDWHULDăX ļ\ZRWQRĜÉ GLRG OHG NWµUH
]RVWDă\ ]DVWRVRZDQH Z SODIRQDFK V]DFXMH VLÛ GR
/DPSD VWRMÇFD ] NRORURZ\P NZLDWRZ\P DEDĽXUHP GRVNRQDOH ZNRPSRQXMH VLÛ Z JRG]LQ FLÇJăHJR ĜZLHFHQLD FR
DUDQĽDFMH Z VW\OX SURZDQVDOVNLP %LDă\ DEDĽXU EÇGĻ WHQ ] FKDUDNWHU\VW\F]Q\P JZDUDQWXMH ZLHOROHWQLH NRU]\VWDQLH ] ODPS\
]\J]DNLHP SRGNUHĜOL PRGQÇ VW\OLVW\NÛ VNDQG\QDZVNÇ /DPSD VWRMÇFD SRGăRJRZD ]
F]DUQ\P Z\NRąF]HQLHP WR RERZLÇ]NRZH X]XSHăQLHQLH Z\VWURMX SU]HVWURQQ\FK
ORIWµZ