Page 200 - GIB ON Gifts

ON A PEN’S JOURNEY

Your company
orders branded
pens to hand out Thandi’s son uses
at a trade show the pen for door to
door popcorn Pens have the best value
sales in their
START neighborhood (more than any other
per view
+53 views promo item)

58% of woman
own a branded pen

Thandi takes a
pen from your
stand
+1 view Thandi signs a
resaurant receipt and
leaves the pen in the
folder

Thandi uses the
pen 3x per day
+ 120 views
Peter uses the
pen for receipt
signatures for the
next 3 months Peter
+1500 Views the waiter finds
the pen and keeps it
+1 View

93% of consumers keep own a branded writing
56% of consumers
writing instruments
instrument
because they’re
useful

John uses the pen
for the school
own a branded pen sports league
54% of men
sign-ups
+330 views

END

John finds the
pen
outside his front
Sipho loses door
the pen +1 view A single pen
on John’s can gain an
porch
average of
2805
Brand views

SOURCE:ASI Global Impressions study
198