Page 22 - Social Impact
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Initiatives taken up by IIMB:                      provide sustainable livelihood opportunities, the following
                                                                                                                                   The following are the initiatives taken up so far:   initiatives have been taken up:
                                                                                                                                                                                      • Identifying possible job markets and skill development centres
                                                                                                                                   Agriculture                                        • Connecting aspiring entrepreneurs to appropriate agriculture
                                                                                                                                   IIMB has taken up some initiatives which are mentioned below:    entrepreneur training centres
                                                                                                                                                                                      • Creating a WhatsApp group for job related information
                                                                                                                                   1. Networking with the institutions:                 sharing
                                                                                                                                   The IIMB team contacted government agencies relevant for the
                                                                                                                                   agriculture sector development such as the department of agri-  We have been working with the Mahatma Gandhi National Fel-
                                                                                                                                   culture, department of horticulture, and department of animal   low of IIMB located in Tumkur to identify possible job markets
                                                                                                                                   husbandry to understand their schemes and how they could   and skill development centres that can help the unemployed
                                                                                                                                   be implemented effectively in the adopted Gram Panchayats.   youth. As a first step, efforts were made to connect the unem-
                                                                                                                                   Research, Education and Extension institutions such as Indian   ployed youth with the skill development training partners as
                                                                                                                                   Institute of Horticultural Research, Indian Council of Agricul-  part of the Pradhan Mantri Kaushal Vikas Yojana. These train-
                                                                                                                                   tural Research and Agricultural Universities have been request-  ing centres have a demand-driven approach which makes the
                                                                                                                                   ed to provide help in terms of information on technologies and   process effective. We have created a WhatsApp group and added
          Infrastructure in few schools                                                                                            best practices. We have connected them to the farmers through   the unemployed youth to it and the group is constantly updated
                                                                                                                                   the social media platform – WhatsApp. Four such groups have   with job opportunities in and around Tumkur district.
                                                                                                                                   been formed and scientist have been providing technology
                                                                                                                                   and best practices information specific to location, crops and   Along the same lines, encouraging youth towards agriculture
                                                                                                                                   season. Information on issues such as crop variety, input appli-  and allied entrepreneurship activities are being planned. We
                                                                                                                                   cation, disease and pest control, weather based advisory, market   plan to connect interested young people to appropriate agricul-
                                                                                                                                   prices, training programmes and general agricultural practices   ture entrepreneur training centres.
                                                                                                                                   are shared by agricultural scientists through this platform. A
                                                                                                                                   quick survey to assess the impact of WhatsApp groups showed   Drinking water
                                                                                                                                   that the information has been useful, particularly that of market   From the test reports of the drinking water department, we
                                                                                                                                   prices.                                            found the contamination levels of fluoride in a few water sourc-
                                                                                                                                                                                      es in Madhugiri to be high (refer Picture 5). Apart from the
                                                                                                                                   Realizing that market linkage is crucial for higher price reali-  contamination problem, the water testing seems to be sporadic
                                                                                                                                   zation, we contacted enterprises operating in the nearby area   and test result information is not being shared with the stake-
                                                                                                                                   and had multiple meetings with them to explore how they   holders properly. We are developing a framework for periodic
                                                                                                                                   could be networked with the farmers. Most of the enterprises   testing of water and effective dissemination of test results in the
                                                                                                                                   have shown keen interest in collaborating. However, due to the   rural regions.
                                                                                                                                   second wave of COVID such efforts were paused until recently,
          Condition of community water filter                                                                                      and were resumed after the second wave restrictions were eased.   Apart from the water quality, general water availability in
                                                                                                                                   We have initiated discussion with the local Farmer Producer   Madhugiri is low. On this front, NRSC is consulted for help in
                                                                                                                                   Organizations based in Nonavinakere in Tiptur and Badavana-  identifying underground water reserves in the region which
                                                                                                                                   halli in Madhugiri taluk to take up further steps.   will be useful to the local governments to drill bores with more
                                                                                                                                                                                      precise knowledge of water availability. Steps are being taken to
                                                                                                                                   The National Remote Sensing Centre (NRSC) of Indian Space   encourage people to practice rainwater harvesting by creating
                                                                                                                                   Research Organisation (ISRO) has been contacted to provide   rainwater collecting ponds so that they can augment groundwa-
                                                                                                                                   their expertise in panchayat planning, asset mapping, water   ter reserve.
                                                                                                                                   resources identification, and soil and water conservation. NRSC
                                                                                                                                   has readily agreed and two workshops for Gram Panchayat offi-  Health
                                                                                                                                   cials have already been conducted during which Panchayat De-  In the wake of the alarming second wave of COVID 19 and
                                                                                                                                   velopment Officers and other panchayat officials were trained to   its rapid spread in the rural areas of Karnataka, we have been
                                                                                                                                   use Bhuvan Panchayat application (refer Picture 4). In addition   working extensively to ensure the containment of the spread of
                                                                                                                                   to ISRO’s NSRC, we are collaborating with Hitachi to develop   infection. We have collaborated with healthcare experts, doc-
                                                                                                                                   appropriate application to connect the existing institutions with   tors, Pharm D experts, etc. to spread the knowledge of COVID
                                                                                                                                   the farmers as well as provide farmer specific advisory services.  appropriate behavior among the villagers and to an extent the
                                                                                                                                                                                      healthcare providers too. We worked intensely to upscale efforts
                                                                                                                                   2. Assisting Farmer Producer Organizations         to further enhance the understanding of healthcare providers
          ISRO’s NSRC and IIMB team conducting a workshop                                                                          The IIMB team has identified two existing Farmer Produce   and villagers to deal with the pandemic, to prevent them from
                                                                                                                                   Organizations, to strengthen their operations in the agriculture   a potential third wave. In addition to it, we have conducted
                                                                                                                                   sector, one in Nonavinakare GP of Tiptur taluk and the other   a large-scale training programme for the frontline workers
                                                                                                                                   in Badavanhalli in Madhugiri taluk. The FPO management has   including ASHA workers, Anganwadi workers, etc., wherein we
                                                                                                                                   welcomed the proposal and expressed their interest in working   connected a few public healthcare experts to frontline work-
                                                                                                                                   with the team. The IIMB team is working with them to help   ers for training to help handle the pandemic (refer Picture 6).
                                                                                                                                   develop and execute a business plan.               This training was imperative because it was observed from the
                                                                                                                                                                                      intense one-on-one interviews with the frontline workers that
                                                                                                                                   Employment                                         they lack basic information. We have already conducted this
                                                                                                                                   To address the unemployment issue across the GPs and to   training programme in two PHCs of Madhugiri taluk for which



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