Page 32 - Social Impact

• Presentation on 'Digital Services Trade: The Case of India', • Op-Eds: major universities and institutes in the education and research at Sri Ramakrishna Ashrama Mysore, Rishi Valley School, and
Virtual Workshop on Digital Services Trade', organized by i. ‘All you want to know about the TV ratings scandal but were domain and introduce them to the Korean public. Milana, a not-for-profit working for HIV positive women and
Asian Development, Manila, March 1-3, 2021 afraid to ask’ Forbes India, 13 October 2020 Social Impact: Foster interaction between India and South children, under the umbrella of ActionAid. Along with these
• Jury Member, FICCI Education Excellence Awards, FICCI, ii. ‘Challenges marketers are going to face in 2021’ Financial Korea, particularly in higher education and R&D programs, a number of teacher training programs were offered
January 2021 Express, 5 December 2020 Language: Korean to schools that served rural and semi-urban children.
• Presentation on 'FTAs, Services, SMEs', at 17th Global SME iii. ‘Coronavirus impact: How consumer behaviour will change Duration:
Business Summit, organized by Confederation of Indian post-COVID-19 lockdown’ (with Kanchan Mukherjee), Busi- Phase 1: 01-January-2019 – 28-February-2020 With the pandemic hampering the process of face-to-face
Industries, December 10, 2020 ness Today, 6 June 2020 Phase 2: 21-November-2020 – 20-September-2021 learning and summer programs, these learning modules were
• Presentation on 'BRICS Cooperation in Trade and Investment: given a digital, free access, through the creation of a YouTube
The Indian Perspective', at XII BRICS Academic Forum on Channel of INDEEP.
BRICS New Vision for a Better World, St. Petersburg, October
22-24, 2020 Book on Climate Change
• Panelist at Roundtable on 'Moving Trade Agreements For- IIM Bangalore hosted the South Asian edition release of the
ward', organized by Delhi Policy Group, August 11, 2020 book titled, ‘Media and Climate Change: Making Sense of Press
• Panelist at webinar on 'High Skilled Migration during and Narratives’, authored by Prof. Deepti Ganapathy, on June 16,
post COVID 19: Perspectives from Latin America and Asia', 2022. The book looks at the media’s coverage of Climate Change
presentation on High Skilled Migration from India to Devel- and investigates its role in representing the complex realities
oped Countries: Engaging via Agreements and the Diaspora, Prof. Gopal Das Prof. Sreelata Jonnalagedda of climate uncertainties and its effects on communities and the
August 4, 2020 Chairperson, IIMB Institutional Review Board Chairperson, Marketing environment.
• Panelist at webinar on 'One decade of India-ASEAN FTA in Work on Pandemic and Marketing: Pandemics and marketing: • MOOC: Economic Foundations of Pricing launched in 2021
Goods: Achievements and Way Forward', organized by Asian insights, impacts, and research opportunities, Springer, May is on edX and SWAYAM under the IIMBx umbrella Home to around 50 million people, the Western Ghats consist
Confluence, AIC at RIS and ASC, Chulalongkorn University, 2021 • Op-Eds related to Covid 19 pandemic and its fall out of 4,156 villages across six states, running north to south over a
June 29, 2020 Impact of the work: Being global in nature, pandemics are dis- i.‘Invoking Gandhi for business strategy in the post-Covid distance of approximately 932 miles, with peaks ranging from
• Panelist at webinar on 'India-EU Bilateral Remittances', orga- tinct from other environmental crises that customers and firms world’ Forbes India, with Haritha Saranga, 28 May 2020 1,030 to 2,695 meters above sea level, and rainfall ranging from
nized by ILO, India Centre for Migration, International Centre may face since they are characterized by four defining macro ii.‘Making social distancing work’ Forbes India, 29 April 2020 80 to 320 centimetres on an average. They are the source of
for Migration Policy Development, June 18, 2020 forces operating concomitantly, namely, lives versus livelihoods iii.‘A relook into alcohol policy’ Deccan Herald, with Anand major river systems, including the Cauvery, Krishna, Godavari,
tension, economic contraction, scarcity, and uncertainty. Taking Prahlad, 17 June 2020 Palar and Pennar basins. According to documented reports,
a broad view of pandemics in general, a conceptual framework iv.‘Marketing post-Covid: Be mindfully digital and practice cau- the Western Ghats cover barely 5% of India’s forest area but are
Prof. A Damodaran is articulated that identifies these forces and their wide-rang- tious hibernation’, and interview by Trade Promotion Council home to 1,800 species endemic to the region, and consists of
• Webinar on ‘A bioconservation Agenda to avoid Zoonotic ing implications for marketing through the 7P framework. of India, published online, May 21, 2020 27% of all the species of higher plants recorded in the Indian
Pandemics of Future’- involved policy makers and academics A key objective of this framework is to provide guidelines to v.‘Pricing strategies for Indian startups (substack.com)’ Pricing region. They are also a hub of economic activity – where mini
from Government of India, the US Government, the UNDP marketers to more effectively prepare, anticipate, and respond strategy for start-ups a podcast in Ravish Bhatia’s the usecase hydel power projects, tourism and many industries thrive. The
and European Research Institutions, July 29, 2021 to future pandemics by managing the 7Ps and understanding podcast series Western Ghats were declared a World Heritage Site by UNES-
• International virtual conference on ‘Resource mobilization their differential impact across industry sectors. Focus is also CO in 2012. This tag brought along with it a myriad of restric-
challenges and the climate finance architecture in the after- given on service industries that are most likely to be impacted tions on industries in the region. Why the Western Ghats are a
math of COVID 19’, February 11, 2021 by pandemics but are also ripe for digital transformation. It is FACULTY FROM THE MANAGEMENT macrocosm of Climate Change complexities is precisely what
conjectured that these insights could help managers, custom- COMMUNICATION AREA this book unearths, as it delves into a five-year analysis of the
ers, and policy makers to deal with future pandemics more coverage of media reporting on Climate Change, in the period
OTHERS effectively. Insights from this research can also serve a pedagog- between 2012 and 2017.
• Mentor under the Mahatma Gandhi National Foundation: ical purpose to stimulate a deeper discussion of the marketing
Prof. Subhashish Gupta and Prof. Tirthatanmoy Das challenges facing companies during pandemics. Workshop with media on environmental concerns
• Prof. Manaswini Bhalla led Project CHHAAV to equip and As part of the book’s outreach, the Centre for Management
enable over 50,000 rural frontline workers (ASHAs and Communication in collaboration with the IIMB Sustainability
AWWs) with medical kits Task Force, on World Environment Day on 5th June 2022, had
organized a one-day program for senior journalists covering
Co-founder of not-for-profit INDEEP environmental concerns, titled, ‘Climate and Communication:
FACULTY FROM THE MARKETING AREA Dr. Deepti Ganapathy, Chairperson, Centre for Management Building Skills and Knowledge for Effective Engagement be-
Communication, is the co-founder of a not-for-profit entity tween the Media, Opinion Leaders and Communities’.
called INDEEP. She along with the founder of INDEEP, Prof
(Retd) Indira Ganapathy, decided to make learning accessible to Plenary speaker at East-West Center International Media
Prof. Hyun Chul Maeng the less privileged, as the pandemic had taken away face-to-face Conference on climate issues
Title: Survey research on India higher Education System interactions with this vulnerable group. Prof. Deepti Ganapathy was the plenary speaker at the 2022
Sponsor: Indo-Korea Science and Technology Centre (IKST) East-West Center (EWC) International Media Conference, held
IKST is the Indian branch of the Korea Institute of Technology INDEEP has been reaching out to children and educators, at Hawai’i Convention Center, Honolulu, from June 27 to June
and Science (KIST). KIST is a leading governmental research over the last nine years, by conducting summer programs and 30, 2022. Her talk revolved around climate issues. The theme for
Prof. Prithwiraj Mukherjee institute in South Korea. ‘train the trainer’ sessions. They have worked closely with Sri the four-day conference was ‘Connecting in a Zero Trust World’.
• MOOC: Quantitative Marketing Research is on edX and Background: The interaction between India and South Korea is Ramakrishna Sharadashrama in Ponnampet Kodagu, where
SWAYAM under the IIMBx umbrella expected to increase qualitatively and quantitatively. There are rural children in the age group of 10 to 15 years are offered a Dr. Ganapathy’s talk was scheduled on the day where the theme
• Commented on the e-commerce bill as an invitee on The Hin- some difficulties and obstacles to the interaction between the residential summer program. Dr. Ganapathy along with her of all the sessions focused on – Increasing trust and global con-
du podcast (and featured in the paper as an interview). ‘Will two counties, and insufficient knowledge and information are team, designed and directed a range of workshops on creativ- nections in science: climate change and public health. She also
the new e-commerce rules really favour consumers?’ Panelist some of the main obstacles. The project’s main objective is to ity, team building, communication, and storytelling for this participated in the Plenary Panel: Reframing the Conversation
on podcast by Prashanth Perumal, The Hindu, 23 July 2021 conduct research on the higher education system of Indian and residential summer program. Similar programs were offered on Climate.

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