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28 HOW TO MAKE MONEY IN STOCKS—GETTING STARTED
average the week ULTA started its run, showing fund managers were
stocks in terms of key CAN SLIM traits. 315. 231 ➔ 223 ➔
188%. to breakout: 197 ➔
62% ➔ Ulta was revolutionizing the cosmetics retail business with a Home Depot–style, big-store format featuring a wide
breakout. New uptrend had begun just 2 weeks earlier. EPS growth in 3 quarters prior to big move: 56% ➔ Average 3-year annual EPS growth: 31%. range of popular brand items at discount prices. Weekly trading volume was 207% above 96 Composite Rating told you Ulta was outperforming 96% of a
traits in place before Focus on companies with big earnings growth and a new, innovative product or service. aggressively buying shares.
CAN SLIM Case Study: Ulta Beauty (ULTA)
from September 2010–July 2011 All 3 “big rocks” and key CAN SLIM ® Only buy stocks when the overall market is in an uptrend. New Product/Service: Buy stocks being heavily bought by institutional investors. Supply and Demand: Institutional Sponsorship:
165% gain Market Direction: Current Earnings: Annual Earnings: Leader or Laggard:
