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Buying Checklist 57


                        SMR Ratings of Leaders in Q1 2012 Uptrend
            These stocks broke out during a 4-month uptrend that began December 20, 2011.
                       Ratings are from the day of each stock’s breakout.

         Company             SMR Rating at Start of Run  Subsequent % Gain

         InvenSense                    A                87% in 11 weeks
         Michael Kors                  A                84% in 8 weeks
         Monster Beverage              A                60% in 22 weeks
         Sturm Ruger                   A                58% in 18 weeks
         Tractor Supply                A                34% in 15 weeks
           ■ ✔  Sales growth 25% or higher in most recent quarter


           If sales growth is less than 25%, it should at least be accelerating over the
         last three quarters.
           For example, look at Netflix’s sales growth just before it rocketed 683%
         from March 2009 to July 2011. It was under the 25% growth you prefer but
         was accelerating.

                Netflix’s Accelerating Sales Growth Before Launching 683% Run
                  Quarter                          Sales Growth
                  Jun-08                               11%
                  Sep-08                               16%
                  Dec-08                               19%

           Ideally, you’d see three quarters of acceleration in both sales and earnings.

           ■ ✔  Return on equity (ROE) of 17% or higher


           Return on Equity separates the best-run companies from the also-rans.
           I have to say, in my countless conversations with investors over the years,
         return on equity is one of the most overlooked factors. (IBD calculates ROE
         by dividing net income by average shareholder equity over the last two
         years.) But it’s a critical clue to look for when picking a stock:  A strong
         return on equity identifies the best-run companies making the most efficient
         use of their capital. Ultimately, that leads to higher profitability and earnings
         growth.
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