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244  HOW TO MAKE MONEY IN STOCKS—GETTING STARTED


           Here’s the nice thing about printing out Stock Checkup: It does most of
         the work for you! Just print it out, and you have a permanent snapshot of
         what was happening at the time you bought the stock.
           You’ll find pass, neutral or fail ratings for:
         • Market direction: Uptrend or correction?
         • Your stock’s fundamental performance (earnings and sales growth, return
           on equity, etc.)
         • Your stock’s technical performance (fund ownership, Relative Strength
           Rating, etc.)

           It takes all of about 2 seconds and makes doing a post-analysis much easier.
           Here are some other things you want to note. I add them as “comments”
         on the chart PDFs I create, but you could also just grab a pen and write
         them down on your printouts.

         • Basic info
           ■ Date of purchase, number of shares purchased, cost per share.
         • Base and buy point
           ■ Note the type of base (e.g., cup-with-handle) or other buy point (e.g.,
             pullback to 10-week moving average line), and draw it on the chart.
         • Any yellow flags?
           ■ Examples: Lower than ideal sales growth, a slightly weak industry
             group ranking, etc.
         • Primary reasons for buying
           ■ Examples: Breakout from cup-with-handle on heavy volume; new
             innovative product; emerging industry trends, etc.
         • Target sell prices
           ■ Offensive: Typically 20%–25% above ideal buy point

           ■ Defensive: Typically 7%–8% below your purchase price
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