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Belt Promotion: One Stock Victory at a Time 27
He also watched the Daily Stock Analysis video to help learn how to ana-
lyze a stock’s chart pattern and which fundamental elements he should be
paying attention to the most.
From watching the videos, Brian learned more about Dollar Tree’s chart
action. He was familiar with the store because his sister shopped there fre-
quently for school supplies, decorations, and party favors for her children’s
birthday parties.
Brian decided to go into one of the stores to investigate. He thought
Dollar Tree reminded him a lot of Target stores, only on a smaller scale, and
he observed that the stores were inviting and had several products that
seemed to appeal to a large number of people both young and old. There
were floral supplies, cleaning products, kitchen and hardware goods, health
and personal care items, as well as food items, all at very reasonable prices.
After studying the chart and fundamentals further, he bought the stock
March 1, 2011, as it bounced off the 10-day moving average and held the
stock till May 8, when the market went into a correction, for a gain of 12%.

