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was very new. The Internet was in its infancy. Kevin began by publishing
bond market commentary on the Internet, but his heart was in the stock
market. He wanted to share all that he had learned about making money in
stocks.
In early 1996, he cofounded DBC Online. This was among the first web-
sites where the individual investor could find quotes and news information
about what was happening in the market. In the early days, Kevin’s intraday
market updates served as the site’s home page.
CBS bought half of DBC Online in 1997 and named it CBSMarketWatch.
In January 1999, the company went public. The IPO was priced at 18 and
opened at 80. It ran up as high as 150 during the first day. This was the sec-
ond-best opening-day performance for any IPO in history.
The website became a huge hit and is now a widely recognized site for
online news and market data with over one million viewers per day from 70
countries around the world.
As part of Kevin’s market commentary, he interviewed top traders. In par-
ticular, he sought out other traders of the O’Neil method. Among his favorite
interviews were Bill O’Neil, David Ryan, Greg Kuhn, and Cedd Moses
Through what he had learned from the “O’Neil approach,” Kevin was able to
write about the market in a way that others found enlightening. Kevin’s real-
time commentary was seen around the world on USAToday.com, AOL,
Yahoo, and other outlets. For Kevin, this was tremendously exciting. His
foundation of how the market worked was built on what he had learned from
reading How to Make Money in Stocks.
Kevin learned from his interviews that the top traders “become success-
ful by putting their personal opinions aside and listening to the market’s
message. In fact, keeping one’s ego in check is one of the most important
aspects of trading. This becomes particularly difficult when someone who is
a success in another field—say medicine, law, business, or sports—believes
his success will translate to a superb trading career.” As Bill O’Neil had often
said, “The market doesn’t know who you are, doesn’t know how bright you
are, and doesn’t know what great college you attended. It simply doesn’t
care.” Kevin added, “The highly successful lawyer walks into the game
expecting to clean up. Often, he is the one who gets cleaned.”

Always Be Prepared for the Next Opportunity
Kevin’s biggest lessons from interviewing Bill multiple times for
MarketWatch have been about the general market trend.