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188 HOW TO MAKE MONEY IN STOCKS SUCCESS STORIES
His legacy is compounded by another unique and very comprehensive
study into the most successful people of all time. It’s a database of the com-
mon traits of legendary people, from Aristotle to Oprah. From those studies
came IBD’s Ten Secrets to Success which can be found in IBD every day.
Investor’s Business Daily
When asked why he created IBD, Bill says, “I saw a need among the general
public for better information about the financial markets, especially the
stock market. Having already spent 30 years in the investment business, I’d
read about all there was to read on the market and how it worked, including
all the major newspapers that devoted space to the subject.”
“As good as some publications were, they all lacked an understanding of
what works in the market and what doesn’t. With Investor’s Business Daily,
we sought to fill this void and, in doing so, help people get more out of life.”
The cornerstone of IBD has been the ability to screen for early emerging
trends in both the general market and stocks.
Every feature that is in IBD includes things that Bill feels are important for
investors to understand. In many ways, IBD is Bill’s written trading plan of
how to be a successful investor. IBD went online with Investors.com in 2000
and added enhanced research and lists to help investors find great stocks.
Bill has authored numerous books including:
How to Make Money in Stocks (first edition 1988)
24 Essential Lessons for Investment Success (2000)
The Successful Investor (2003)
Business Leaders & Success (2003)
Sports Leaders & Success (2004)
Military and Political Leaders & Success (2005)
How to Make Money in Stocks: The Complete Investing System (expanded
sixth edition, 2011)
The Discipline
Bill has always eaten healthfully and worked out regularly. As legendary
trader Jesse Livermore said, “A good stock trader is not unlike a well-trained
professional athlete who must keep the physical side of their life in perfect
form if they want to keep at the top of their mental form.”

