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7 The Media

1 Which of these materials do you read the most? Rank them 1-8 where 1 is the one you read
most and 8 is the one you read least.

• comics • newspapers
• emails • poems
• books • text messages
• magazines • websites

2 Mass media refers to the newspapers, television, radio and so on that communicate news and
information to a large number of people. How have the following inventions affected mass media?

The printing press (1439) The radio (1910) The Internet (1990)

DVD 7 Watch this short video about the history of reading. What should we save the world from?
How? Do you agree?

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