Page 13 - TCS ICT Book 8

The City School 2021-2022

Google receives over 63,000 searches per second on any given day. That’s the

average figure of how many people use Google a day, which translates into at least
2 trillion searches per year, 3.8 million searches per minute, 228 million searches per

hour, and 5.6 billion searches per day.

Search engines are very different from subject echniques and e-safety

directories. While humans organize and

catalogue subject directories, search engines
rely on computer programs called spiders or A single second delay in loading time
robots to crawl the Web and log the words on on a web page can result in a 7%
loss in conversions. It’s also
each page. With a search engine, keywords important to note that 40% of

related to a topic are typed into a search box. internet users will bounce back out if
the page takes longer than 3
The search engine scans its database and seconds to load.
returns a file with links to websites containing Internet Search T

the word or words specified. Because these databases are very large, search engines

often return thousands of results. Without search strategies or techniques, finding what
you need can be like finding a needle in a haystack.

1.3. Internet Searching Strategies

Nowadays keywords search on search engines based on improper or slang language

which also results in improper outcomes. To use search engines effectively, it is
essential to apply techniques that narrow results and push the most relevant pages

to the top of the results list. Below are several strategies for boosting search engine
performance.

1. Identify Keywords

When performing a search, break down the topic into key concepts. For example, to
find information on what the FCC has said about the wireless communications industry,

the keywords might be: FCC Wireless Communication

2. Boolean AND

Connecting search terms with AND tells the search engine to retrieve web pages
containing ALL the keywords: FCC AND wireless and communication

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