Page 487 - รวมไฟล์วารสาร ปีที่ 8 ฉบับที่ 1

Items

Value Df. Sig
Demographic
Decision to study “GO”
profile

a
1. Why do you study Go? 45.851 9 .000*
a
2. How do you study Go? 44.679 9 .000*
School
a
3. Where do you like to study Go? 49.867 9 .000*
a
4. What time do you want to study Go? 37.344 9 .000*
a
1. Why do you study Go? 12.651 6 .049*
a
2. How do you study Go? 11.219 6 .082
Studying year
a
3. Where do you like to study Go? 11.207 6 .082
a
4. What time do you want to study Go? 6.224 6 .399
a
1. Why do you study Go? 2.452 6 .874
a
2. How do you study Go? 6.657 6 .354
Studying Majors
a
3. Where do you like to study Go? 3.434 6 .753
a
4. What time do you want to study Go? 4.292 6 .637
a
1. Why do you study Go? 12.596 15 .633
a
2. How do you study Go? 28.593 15 .018*
Family Earning
a
3. Where do you like to study Go? 13.670 15 .551
a
4. What time do you want to study Go? 14.343 15 .500
*level of significant α = 0.05

H2: Marketing Mix (7P’s) has relationship with the decision to study Maklorm
(Go) sport of high school students in Bangkok.

Questionnaires were distributed to 100 respondents and all were used in data analysis
resulting the response rate of 100% was achieved. With regards to hypothesis 2, the study

released that there is a partial relationship between service marketing mix (7Ps) and decision
to study GO. The result showed that product, price, place, promotion, people and physical

evidence were found significant relationship with decision to study GO, and in contrast process
was not found significant relationship with decision to study GO. (See Table 2).

468