Page 23 - Informatie voorlichtingen

International Business & Languages | International Business & Management |
Trade Management for Asia | International Business & Supply Chain Management
(gezamenlijke voorlichting) - Hogeschool Rotterdam
The International Businesss programme consists of four study programmes. You choose directly
from the beginning one of the study programmes.

International Business | International Business & Languages
This is a abroad English-taught study programme focused on European languages and international
marketing and communication. They trains students to become professionals who are well equipped
to do business in several foreign languages, with business partners from different cultural
backgrounds. As a graduate of the International Business & Languages programme you will act as
the link between a company and the international business environment; mapping the interests of a
company or organisation, setting goals and translating these into plans. Your expertise in business
and marketing is given greater reach through your proficiency in at least three languages. Your role
is particularly in the areas of purchasing, sales, account management and export management.
International Business & Languages graduates are much sought after as skilled communicators who
can play a key role in the entire business communication. They operate in different countries and
cultures. Ethical and responsible business is a key concept. Graduates have a thorough
understanding of cultural foundations, quickly feel at home in other cultures and understand the
(inter)cultural context in which international business is being done.

International Business | International Business & Management Studies
Have you ever wondered how Ikea manages to perform so proftably in over 40 countries? Or why
Starbucks is so popular? Do you want to know the differences in regional markets? For example, why
McDonald’s offers the McKroket in The Netherlands, Curaçao and Belgium yet nowhere else in the
world? If you’re interested in business, and especially the inner workings of companies that operate
internationally, International Business & Management is the programme for you. By studying
aspects of marketing, operations, finance, economics and (project)management, you will learn how
to map the interests of a company or organisation and translate them into goals and plans. Study
French, Spanish, German, Russian or Dutch for non-Dutch (next to English) and become equipped to
do business with business partners from different cultural backgrounds. Travel to Los Angeles for an
international project, work for a company in London during your (work)placement, study abroad at
one of our partner universities in France or write your thesis for a company in China. In short, at
International Business & Management you will be trained in an international study environment that
prepares you for management positions at companies anywhere in the world.

International Business | International Business for Asia
International Business for Asia, part of the International Business programme, will trains future
managers who are well versed in all aspects of international business, with a special focus on Asia.
Doing Business with Asia in the international market is an interesting but tough challenge. Many
countries in Asia are becoming increasingly important trading partners. Therefore specialists are
needed who are well equipped to take on this challenge. You will learn about the enormous diversity
of other cultures and learn to deal with social and cultural differences in order to enter into trade
relations with business partners worldwide. Besides English you also want to learn Mandarin,
Japanese of Indonesian. Besides concepts such as business strategy, marketing, economics, cross-
cultural management and marketing trends, you will receive training in selling techniques and
negotiation skills. An International Business for Asia graduate is flexible and ready to travel

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