Page 40 - MARSIUM'21 COMP OF PAPER

IMPACT OF KKKL EXPRESS’S WEBSITE DESIGN ELEMENTS TOWARDS

USER SATISFACTION

Lee Mei Xian, Prof. Dr. Noor Hazarina Binti Hashim

Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru

*Corresponding author: mxlee-1998@graduate.utm.my, hazarina@utm.my

Abstract

The design of websites that appear on the internet is referred to as website design. Instead of software

development, it usually refers to the user satisfaction components of website development. Research was
conducted to assess the website's design elements in terms of user satisfaction, using KKKL Express’s

website as a case in point. The researchers will identify and consolidate the essential website design

elements that will have an impact on the user's satisfaction when visiting the site. Then, this paper will
look into the relative importance of those elements in affecting total website design judgments. A

questionnaire was developed based on this quantitative research in order to indicate the significant

relationship between website design elements and user satisfaction. The better the design quality of a
website, the greater the satisfaction of users. Hence, the findings suggest that website designers should

highly focus on the website design elements to positively influence visitor purchasing behavior and, in
the end, lead to a satisfactory experience.

Keywords: Website Design, Website Design Elements, User Satisfaction, KKKL Express

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