Page 52 - MARSIUM'21 COMP OF PAPER

FACTORS INFLUENCING CONSUMER PURCHASE INTENTION: TEKPOL

ELECTRIC & SUPPLY SDN BHD

Ng Wai Teng, Dr. Zuraidah binti Sulaiman

Sekolah Perniagaan Antarabnagsa Azman Hashim, Universiti Teknologi Malaysia, Johor Bahru.

*Corresponding author: teng1998@graduate.utm.my , zuraidahs@utm.my

Abstract

The electrical industry has always been sought for, however only faces a booming request since 2017

resulting in electrical industry has gradually receive more and more attention over the years as people start

to take notice on the importance of it. This results in businesses receiving external threats coming from
new company of the same category. Therefore, the company needs to understand what are the factors that

will influence customer buying intentions to increase the purchase in their shop and gain competitive
advantage. This study adopted the quantitative research approach by gathering respondents’ data using

google form questionnaire. The study targets for 120 respondents at least. The non-probability sampling
technique is used in this study, which refers to purposive sampling. All the collected data will be analysed

using SPSS software. Expected findings for this research is to figure the factors affecting consumer

purchasing intentions of electrical stores. In conclusion, the findings are expected to improve competitive
advantage of Tekpol Electric & Supply Sdn Bhd.

Keywords: electrical stores, consumer purchase intentions, competitive advantage

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