Page 60 - MARSIUM'21 COMP OF PAPER

INSTAGRAM CONTENT MARKETING FOR CUSTOMER ENGAGEMENT OF

PHARMACEUTICAL PRODUCT: CASE STUDY OF CLAYNIQ ENTERPRISE

Nur Syamimi binti Jumiran, Dr. Zuraidah binti Sulaiman

Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru.

*Corresponding author: nursyamimijumiran@graduate.utm.my, zuraidahs@utm.my

Abstract

ClayNiq Enterprise uses social media to attract customers to promote their products. A successful social

media strategy is to allow most customers to interact with the product. In this study, there are many factors
that affect customer engagement. The relationship between posting and Instagram factors is important

using images, videos, or stories to allow customers to interact with the company and make customers feel
quick to comment and interact on it. Finding this research is among random Instagram users using survey

method.

Keywords: Costumer engagement, social media, Instagram

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