Page 71 - MARSIUM'21 COMP OF PAPER

FACTORS INFLUENCING CONSUMERS’ INTENTIONS TOWARDS

FRAUDULENT DIETARY SUPPLEMENTS AMONG JOHOR CONSUMERS:

A CASE OF TDC HOLDINGS SDN BHD

Siti Suhailey binti Abd Wahib, Dr. Adaviah binti Mas’od

Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru.

*Corresponding author: sitisuhailiey@utm.my , adaviah@utm.my

Abstract

The use of dietary supplements among people nowadays is increasing for the purpose of staying healthy

and getting strong antibodies. Especially, consumers are increasingly adopting it due to worries of being
easily infected by the virus in this COVID-19 pandemic. Besides, the issue of fraudulent dietary

supplements is also gaining attention among consumers. This is proven when many dietary supplement
frauds are issued by irresponsible parties as it is also affecting other parties as well. The effects of such

immoral activities cause adverse effects to consumers due to the uncertainty of the ingredients used by
the irresponsible parties. However, the fraudulent intake of dietary supplements is also rooted in

consumers’ intentions itself. Therefore, this study was conducted to examine the factor influencing

consumers' intentions towards fraudulent dietary supplement which involved the variable of knowledge,
attitude, subjective norms, perceived behavioural control, and awareness. This study has been conducted

by using purposive sampling method from 140 respondents and the results were generated using Statistical

Package for Social Science (SPSS) version 26. The findings show that two out of five hypotheses were
accepted and some recommendations also has provided to improve understanding among consumers

regarding dietary supplements intake in future research.

Keywords: Dietary Supplement, Fraudulent, Consumer, Intentions

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