Page 18 - UNIT 2.2 ENTREPRENEURSHIP SKILLS - abilities & skills in healtcare

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TYPES OF ENTREPRENEURSHIP

3. Knowledge Based

The innovativeness of a company means its openness to new ideas as

part of its organisational culture.

The level of innovativeness is different among entrepreneurs and

companies due to many factors, both individual and environmental.

Among individual factors of innovativeness there are high educational

attainment, unemployment and a high degree of self-confidence

(Koellinger, 2008).

Innovativeness of firms is positively linked to their engagement in the

development of new markets, especially by entering new export

markets (North and Smallbone, 2000).