Page 188 - ANUAL REPORT MOH 2017

Image 33
Launching of ‘Suku Suku Separuh’ Campaign at Sekolah Kebangsaan Setiawangsa,
Kuala Lumpur

Source: Nutrition Division, 2017

The objective of this campaign is to increase the awareness and skills of Malaysians on healthy eating
and to reduce the risk of non-communicable diseases related to nutrition by practicing the concept of
Healthy Plate in their daily food intake.

HEALTHIER CHOICE LOGO (HCL)

The Healthier Choice Logo (HCL) Malaysia initiative has been launched by YB Dato’ Seri Dr.
Hilmi Haji Yahaya, Deputy Health Minister in AEON Mall Shah Alam, Selangor on 20 April 2017.
HCL is intended to assist the consumers in making informed food choices by just refer to the front
panel of the product as well as to instill the habit of reading nutrition labelling. In addition, HCL
also encourages the food and beverages industries to reformulate and produce healthier products
which lead to create a supporting environment for healthy eating. And, it is in-line with the strategy
of the National Plan of Action for Nutrition Malaysia (NPANM) III 2016 – 2025 to promote healthy
eating and active living for all. There are 158 products from 8 total HCL categories (Cereals, Fruits
& Vegetables, Meat & Poultry, Fish & Fish Products, Dairy & Dairy Products, Beverages, Soup,
Sauces & Recipe Mixes and Fats & Oil) have been awarded certificates of authentication HCL from
Ministry of Health, MoH (Image 34).

MINISTRY OF HEALTH MALAYSIA ANNUAL REPORT 2017 187