Page 43 - Creature Companion, September 2020

www.creature-companions.in

than 3.5 billion users, social media HOW TO INCREASE YOUR REACH
is growing tremendously. It is now ON SOCIAL MEDIA?
a preferred medium for businesses No doubt word-of-mouth publicity
to reach out to their target audience. is the best for getting more projects.
Social media includes different But photographers who are involved
gigantic social media platforms particularly in pet photography need
like Facebook, Twitter, Instagram, to establish their name socially as
LinkedIn, Snapchat, and more. well. There are so many pages that
feature photos of pets; contacting
Principally, Instagram is on top of them is one such good idea. And
this list and is the most trending the best way of getting reach is
one! People love showing how much collaborating with infl uencers of
they care for their pets. As Instagram your city who have pets. For them
is an entirely visual platform and it will be a very different shoot
photography is all about capturing experience. Moreover, if you have
visuals, promoting yourself on this premium quality pictures, they will
can turn out to be very effective for love supporting you. One thing I
your growth. People love sharing would suggest is approaching food
about their day-to-day life on social bloggers; it is more benefi cial as
media and those who have pets, compared to other bloggers. Reason Visual content for marketing plays a
they share more about them than behind this suggestion is that food huge role in determining sales. Such
themselves. Moreover, photo shoot of bloggers’ main target audience shopkeepers love the idea of having
pets for Instagram is also increasing belongs to their own city, which can product and service shoot, which will
as we can see that nowadays pets help you in reaching people of your help them for sales and marketing; in
have their separate pages on this own city. fact shopkeepers even share their pet
platform with more followers than parent customers’ data base, and do
their hoomans. Reaching to people Pet accessories and pet food shops a very good word-of-mouth publicity
who have pets has become a lot easier also prefer shoot for their products too.
because of the rise of social media. by pet photographers.
PET PHOTOGRAPHY AS A
MAINSTREAM CAREER OPTION
People who are already passionate
about photography and also love
animals can really get into this. As
the pet market is growing in India,
making good amount of money
out of this for living has become
easier. An average package can start
from 8000 INR to 10,000 INR. It can
differ in different cities and also
increases with experience. However,

it needs good fitness level to be a pet
photographer because you have to
be very fast and focused for getting
that one perfect shot captured. The
studio portraits will capture a lasting
memory, and the location portraits
will highlight relationship of the
pets with their family at home or

SEPTEMBER 2020 • VOL. XIII • ISSUE 7 • NOIDA | Creature Companion 43