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are one way to exert control. This
includes going organic, gluten free,
vegan, paleo, keto, etc.

Speaking of restricted diets, many
suppliers focused on ingredient
technologies to assist with the
development of such restrictive
foods.

Keto, in particular, was emphasized.
Interest in the high-fat, low-
carbohydrate lifestyle has surged
as consumers seek personalized
solutions for managing weight,
improving physical and cognitive
performance, and treating
or preventing specific health
conditions, said Lu Ann Williams, sugar and increasing fat in a recipe, acid and egg phospholipids,
director of global insights at Innova product developers must consider which delivers a combination of
Market Insights, The Netherlands. ingredients that offer sweetness saturated, monounsaturated and
Williams participated in a virtual replacement and functional polyunsaturated fatty acids.
panel discussion titled “Going Keto: characteristics such as bulking,
Discovering the What, the Who, and browning and emulsification. AAK showcased its value-added fats
the How of the Keto Friendly Diet.” and oils in the expo section of the
“Ingredient selection is essential virtual conference. The company’s
Food and beverage manufacturers, to formulate a product that is customer innovation team created
including mainstream brands, are acceptable to the end consumer,” a sampling box with prototypes.
tapping into the trend. The number said Weston. This included a vegan cinnamon
of global product launches featuring raisin biscuit featuring cinnamon
a keto claim increased 239% year- Solutions vary across applications. flaked shortening to enhance
over-year in 2019, according to He shared a formulation for a no- flavor and topped with a smooth
Williams. “Convenience is so sugaradded toasted coconut frozen vanillaflavored confectionery glaze
important because it is a real pain dessert that contains coconut made with cube shortening. A plant-
if you have to prepare everything cream, allulose and stevia as non- based cheesy garlic biscuit was
in advance, and this is a diet where caloric sweeteners, acacia as a made with a non-dairy cheese based
you’re either on it or you’re off it,” she bulking agent, tara and guar gums on a unique blend of organic coconut
said. “You can’t kind of halfway do it.” that control ice crystal formulation and organic sunflower oil. There was
during freezing, and rice starch, also a nutrition-enhanced drinkable
Food choices are generally restricted which offers superior freeze/thaw yogurt featuring omega-3 fatty acids
to meat, poultry, fish, full-fat dairy stability characteristics. and natural choline from egg yolk.
products, eggs, nuts and seeds, fats
and oils, and leafy vegetables. Fruits, Fat ingredient selection is also very “From label claims such as
grains, starchy vegetables and important, according to Ramesh organic and non-GMO, to exacting
legumes are excluded. Reddy Yettella, consumer innovation sensorialqualities in the perfect
manager, AAK USA, Edison, New crumb texture of a biscuit, we
Packaged food and beverage Jersey. He explained that avocado created a menu showcasing the
products that simplify the keto oil, olive oil and medium-chain latest indulgent and better-for-you
plan are in demand, but key triglyceride (MCT) oil are considered confectionery, bakery, plant-based
formulation challenges exist, healthier sources of fat. He provided and special nutrition product trends
according to Marshall Weston, an example of a ketogenic beverage and innovations,” said Octavio Diaz
senior food scientist, Ingredion Inc., featuring a blend of rapeseed de Leon, president of AAK USA and
Westchester, Ill. When reducing oil, MCT, algal docosahexaenoic AAK North Latin America.

Food Marketing & Technology 35 December 2020