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Marketing

with nutritional supplements. there was reduced-sugar caramel,
But collagen peptides also lend clean-label texturized mocha milk
themselves to countless beverage jelly and protein-enhanced carrot
and food applications, including cheesecake bite featuring pea
protein bars, yogurts and many other protein. Thirsty? Beverages included
functional foods, according to Gelita, an elderflower grapefruit beverage
a global supplier of bioavailable and an organic pressed blueberry
collagen ingredients. matcha. In dairy there was vegan
cheese, plant-based faba milk and
Ingredion hosted numerous clean-label full-fat stirred yogurt.
sessions and webinars at SHIFT20.
The company also used the event Speaking of dairy, the U.S. Dairy
to launch three new organic Export Council (USDEC) developed
Minneapolis, Minnesota-based native starches based on corn, comprehensive resources on topics
Cargill showcased ingredients for tapioca and waxy rice. The range from sustainability to insights
the dairy alternative space, such of organic native starches offers that inspire, the latest research on
as the company’s pea protein. food manufacturers a compelling protein processing and more. The
Functional ingredients that work value proposition for converting agency worked with dairy ingredient
well with plant proteins include to a more attractive “organic” label, suppliers participating in the virtual
native starches, chicory root fiber enabling associated claims. The event to showcase their innovations.
and pectins. Cargill also offers a high-performing, certified organic In addition, USDEC showcased how
broad array of plant-sourced fats and starches can help manufacturers dairy ingredients fuel international
oils, providing brands with all the replace undesirable ingredients in flavor innovation, from drinks
tools needed to recreate the creamy, existing products and develop new and appetizers to main courses
indulgent mouthfeel often missing products with shorter lists of more and desserts. Dairy ingredients
in dairy-free products. To round out familiar names to enhance product deliver on flavor and nutrition, and
formulations, the company offers a appeal and cost savings potential. many provide high-quality protein,
complete line of nutritive and non- another theme at SHIFT20. Protypes
nutritive sweeteners. In food systems, they all have a included Japanese hojicha (green
bland flavor and can be dropped tea) pudding made with whey
Gelita, Sergeant Bluff, Iowa, into the same food processes where protein; protein-packed empanadas
demonstrated how gelatin it’s conventional (non-organic) made with yogurt, butter, whey
influences sensorial performance native starch counterparts are used, protein isolate and permeate; and an
and texturizing properties. Being without any change in functionality islandinspired whey protein cherry
neutral in taste and technically or formulation. The new organic switchel drinking vinegar.
versatile, gelatin may improve both native starches are ideal for a wide
the texture and nutritional profile variety of organic food applications, The Institute of Food Technologists
of a wide range of low-calorie including yogurt (dairy and plant- is hopeful that 2021 will allow them
products, including salad dressings, based alternative dairy), soups, to “shift” back to an in-person event.
mayonnaise in salad dressings, sauces, dressings, frozen and The current schedule is Sunday July
cheeses and yogurt, as gelatin refrigerated ready-meals, meats, 18 to Wednesday July 21, 2021, at
absorbs up to 10 times its own weight batters and breadings, bakery and McCormick Place, Chicago, Illinois.
in water, binding and stabilizing confectionery (gummies).
water in low-calorie products. In this
way, gelatin increases the volume The company’s sampling box
of the food without adding further included a range of products
calories. covering almost every department
of the supermarket. From the bakery
Collagen is a buzz word among there was texture-enhanced Turkish * Author is a food and beverage industry
many health- and wellness- borek and high-protein chickpea consultant and editor with over 25
seeking consumers. Largely known dosa. Sauces included vegan lemon years experience in tracking trends and
for benefits to the human body, caper remoulade and reduced-sugar advancements in product development.
collagen is commonly associated date tamarind chutney. For dessert

Food Marketing & Technology 36 December 2020