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Market Research

4) Packing systems
Along with the safety and quality
products, companies are opening
smaller stock-maintenance units
at a lower price. This helps them
maintain margin, keep the volume
from price-alert customers and
enhance their customer base.

5) network distribution
Companies are currently focused on
brands such as Patanjali, Dabur, food expenditure. The government improving their distribution network
Himalaya, Baidyanath, Emami, announced its plans to spend $ 9.16 to increase their connectivity in rural
which are safely adding shelf spaces billion for the opening of more jobs India. Patanjali and Sri Sri-Tattva,
to new age disruptions. With a in rural areas, which will increase leading Ayurvedic FMCG companies,
revenue target of `20,000 crores for demand for FMCG products. So, the are trying to decrease its paramount
FY 18, Patanjali Ayurveda Limited rural FMCG market is supposed to time by building its supply channel
(PAL) is growing rapidly at 150% rise from 17.41% to $ 100 billion CAGR and getting retail stores directly
CAGR in the next 5 to 10 years. These throughout 2009-25. from the manufacturing unit.
disruptors have established strong
capitalization on their experience RECEnt tREnDS Companies which are formulating
in providing different preferences ayurvedic FMCG products
to the customers. The market for 1) Changing lifestyle
Ayurvedic products is estimated at Approach to different pricing, 1. Patanjali
`50,000 crores. The target of all the improved lifestyle and chemical-free 2. Himalaya
companies is to magnify globally in & organic products have become the 3. Vicco group
the next 5 to 10 years. new standard for Indian consumers. 4. Dabur
5. Baidyanath group
PuRPOSE 2) Global trend
1) To understand concept and need The old Indian tradition has taken COnCLuSIOn
of ayurvedic products in FMCG a modest turn. Like Dabur, who has Ayurveda is an ancient system
market decided to take their products in the and used by our ancestors for
United States, Mexico and Canada maintaining healthy lifestyle.
2) To understand product chain Etc. Permission for that Dabur FMCG companies help the industry
line and practices of ayurvedic makes more than 30% of income to bring new products in every
products in india from international operations. Other possible way. This has increased the
players like the Himalayas receive market growth and also helped the
3) To understand challenges faced huge international revenues, which consumer to get connected to their
by ayurvedic products in FMCG can be targeted by Dabur across products.
market. amazon.
Reference Links
MARKEt ShARE 3) Innovation http:// www. jy o u n g p harm . o r g /
The urban region (revenue allocate Consumers have started demanding article/1318#:~:text=The%20market%20
of 60%) is the foremost contributor customized products especially in of%20Ayurvedic%20FMCG,FMCG%20
industry%20is%20largely%20irregular
to the broad revenue caused by according to their personal taste and https://www.ijsdr.org/viewpaperforall.
the FMCG sector in India with the needs. Many Ayurvedic companies php?paper=IJSDR1912035
market size of about $ 29.4 billion have established innovative http s ://www.r es ear ch gate.n et/
in 2016. In the last few years, the product portfolios for new customer. publication/332802312_Trends_in_
Ayurvedic FMCG market in rural They are moving ahead through Ayurvedic_FMCG_Market
India is emerging quickly with urban revolutionizing and improving
India. Per capita, the disposable natural products for the youth. Some * Author is a Head, Formulation
income of rural India is mounting of companies like Forest essentials Department at Dabur Research
incessantly. As the level of income is and Vedix, produces customized Foundation
growing, there is an increase in non- skin care products.

Food Marketing & Technology 44 December 2020